Placeholder Text or Lorem Ipsum

Dummy text is used to used to highlight page layout and design

Lorem ipsum placeholder text

Blake Burkhart/CC BY 2.0 license 

“Lorem ipsum” is dummy text used by web designers in preliminary mockups to highlight the design, colors, and layout of a web page. It is a form of scrambled Latin text that is designed to mimic the flow of words, sentences, and paragraphs in English and other Latin languages.

What Does Lorem Ipsum Mean?

“Lorem ipsum” doesn't mean anything. It's believed to be a scrambled passage from Cicero's De Finibus Bonorum et Malorum. It has been used in traditional printing for centuries, and it's now commonly used in web design.

Placeholder text like lorem ipsum is used by web designers when they are submitting a web page design for review and they don't want the reviewers to get hung up on the contents of the text. Similar to FPO boxes in traditional design, it is most often used in preliminary designs to get a sense of the colors, designs, and layout of a page or site. The non-English words allow the viewers to recognize the sections of the page that are for text without needing to read it.

Lorem ipsum placeholder text
Blake Burkhart/CC BY 2.0 license 

Typical Placeholder Text Example

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

Donec pellentesque, lacus in venenatis suscipit, mi arcu consectetur leo, vulputate congue dolor eros ut sapien. Mauris erat quam, amet convallis ac, vulputate ultricies orci. Vestibulum porta iaculis felis, eget tristique ante egestas quis. Sed non quis, convallis felis. Etiam id elit id elit dapibus blandit.

Phasellus nec erat nibh, id convallis orci, consectetuer adipiscing elit. Maecenas sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat. Aenean placerat sem sit amet odio. Vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim. Lorem ipsum qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla eu mattis facilisi.

Proin enim sapien, augue duis dolore eu, bibendum fermentum nunc. Mauris viverra erat a ipsum facilisis eu tristique turpis luctus. Ut consectetur condimentum justo et imperdiet. Nullam urna urna, luctus non lacinia nec, tincidunt non odio. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit.

Vivamus nec nisl eu odio fringilla facilisis. Aliquam elementum accumsan nulla, eget congue orci laoreet eu. Aliquam sit amet urna ante, ut luctus justo. Suspendisse mollis convallis sed convallis penatibus lorem. Dolor suspendisse pretium vitae nunc viverra ornare etiam. Ligula id nulla vel orci.