Order Pizza With Your Mind Using Domino's New AR App

Available for Android and iOS

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Cesar Cadenas
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Cesar Cadenas
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  • California State University - Long Beach
Cesar Cadenas has been writing about the tech industry since 2016 on a variety of topics like cryptocurrency, video games, the latest gadgets, and much more.
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Published on May 16, 2022 12:19PM EDT
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Jerri Ledford
Jerri Ledford
Fact checked by Jerri Ledford
  • Western Kentucky University
  • Gulf Coast Community College
Jerri L. Ledford has been writing, editing, and fact-checking tech stories since 1994. Her work has appeared in Computerworld, PC Magazine, Information Today, and many others.
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Domino's has launched a new ordering app with a unique AR experience made in conjunction with the Netflix series Stranger Things. 

It's called the Domino's Mind Ordering app, and it puts you in Eleven's shoes, a character with mind control powers in a derelict laboratory set in the Stranger Things world. The app is an AR game where you order a pizza by lifting a pizza box with your mind.

Dominos Mind Ordering app

Dominos/Netflix

The way it works is the app is connected to your Domino's account. On Domino's website, you can set a pizza as an Easy Order for quick checkouts, and this is what you order via the AR app.

Domino's Mind Ordering has facial recognition and eye-tracking features which allow you to 'use' telekinesis via facial expressions and head movements. Also on the app are various Easter Eggs pertaining to Stranger Things, such as the 20-sided die used by characters in the show. You'll also be able to explore the lab your character is in as part of the experience.

Mind Ordering app

Domino's/Netflix

As you may have guessed, the app serves as a marketing vehicle for the Stranger Things season four debut on May 27.

Domino's Mind Ordering app is available on the Google Play Store and the Apple App Store with small restrictions. Mind Ordering requires Android 9 or higher to work on Android phones, and for Apple devices, iOS 11 or later is needed.

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