How to Open an eBay Store

open an eBay store
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The first steps in creating an eBay Store are to review both the minimum requirements as well as the pros and cons to determine if it's a good fit for you or your company. 

The qualifications needed for selling an item on eBay are relatively minimal, requiring you to define at least one payment method along with a public Feedback Profile and a valid credit card or bank account to pay your fees. While these standard seller accounts work well for many, other individuals and businesses may fare better by opening an eBay Store.

How Do I Qualify For an eBay Store?

To open a basic eBay Store, you must meet the following prerequisites.

  • Have an active eBay seller account in good standing
  • Have a valid credit card on file for automatic charges including seller and shipping fees, recurring subscription costs and more
  • Have a verified PayPal account linked to eBay

If you'd like to create an advanced-level store, such as Anchor or Premium, you'll also need to have a seller performance rating that is not below standard.

Types of eBay Stores

Basic

  • Subscription Fee: $24.95 per month ($19.95 when paid yearly)
  • Free insertion fee listings per month (most categories): 250 fixed price; 250 auction-style
  • Auction-style insertion fees: $0.25 per item
  • Fixed price insertion fees: $0.20 per item
  • $25 quarterly coupon for eBay-branded shipping supplies
  • 5,000 marketing and promotional emails per month

Premium

  • Subscription Fee: $74.95 per month ($59.95 when paid yearly)
  • Free insertion fee listings per month (most categories): 1,000 fixed price; 500 auction-style
  • Auction-style insertion fees: $0.15 per item
  • Fixed price insertion fees: $0.10 per item
  • $50 quarterly coupon for eBay-branded shipping supplies
  • Free Selling Manager Pro subscription
  • 7,500 marketing and promotional emails per month

    Anchor

    • Subscription Fee: $349.95 per month ($299.95 when paid yearly)
    • Free insertion fee listings per month (most categories): 10,000 fixed price; 1,000 auction-style
    • Auction-style insertion fees: $0.10 per item
    • Fixed price insertion fees: $0.05 per item
    • $150 quarterly coupon for eBay-branded shipping supplies
    • $25 quarterly credit towards promoted listings
    • Free Selling Manager Pro subscription
    • Dedicated customer support
    • 10,000 marketing and promotional emails per month

    Pros and Cons of Creating an eBay Store

    In addition to the discounts and other benefits listed above, having an eBay Store allows you to create a customized shop where potential buyers can browse all of your products with ease in one organized location. Not only can you tailor pages with your own branding and categories, but you're also given a direct URL containing your Store's name that can be distributed for direct access.

    If you're taking a break from the daily grind, eBay allows you to place a vacation hold on your portal and its listings just as you would with a brick-and-mortar storefront. You're also provided exclusive tools and templates designed to help you optimize your listings as well as search engine placement of your Store and its products, increasing the likelihood that customers will land on your items even if they are starting from somewhere other than eBay.

    Not everyone selling on eBay should opt for a Store, however. You'll need to maintain a certain number of listings per month and they will have to translate to a signficant sales volume in order to justify paying the required fees. Also, for an eBay Store to run efficiently an individual or business almost always has to dedicate more time to keeping things in order than someone with a standard seller account. The pros certainly outweigh the cons if you are willing to put in a little extra work and if your inventory warrants opening a Store. If not, however, you may want to consider sticking with your current configuration.

    How to Open an eBay Store

    Now that we’ve reviewed many of the perks enjoyed by eBay Store proprietors as well as some of the potential pitfalls, it’s time to begin the application process. If you meet the aforementioned requirements and are ready to open up shop, head to eBay and enter the requested information when prompted. The initial Store setup can usually be completed in under five minutes, at which point you can begin customizing its look and feel and start to place listings into the desired categories.

    Once you're up and running the main Manage My Store interface makes it easy to tweak your Store's settings, utilize in-depth sales tools and even view comprehensive reports detailing your traffic, customer and inventory data.

    Keep in mind that you can always cancel your eBay Store subscription at any time and revert back to a standard seller account, so trying it out for a month or two is often a worthwhile endeavor.

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