Online Fundraising with Indiegogo

Start Your Campaign and Raise Money Through Indiegogo Crowdfunding

Photo © Indiegogo

Crowdfunding has become a powerful tool on the web. Those who’ve launched successful campaigns on sites such as Patreon or Indiegogo know how helpful it can be.

If you’ve ever considered getting started with Indiegogo, here are a few things you need to know.

What Exactly Is Crowdfunding?

Crowdfunding” is basically a fancy word for fundraising via the Internet. It allows individuals or organizations to collect money from people all over the world – as long as they are willing to offer funds from an online bank account, through PayPal, etc.


Indiegogo allows you to do just that. You can set up a campaign for free, and Indiegogo acts as the middleman between you and your funders.

Indiegogo Features

The best thing about Indiegogo is that it’s open to anyone. That includes individuals, businesses, and non-profit organizations. If you need to launch a fundraiser immediately, Indiegogo lets you do that – no questions asked.

Your Indiegogo campaign homepage gives you the opportunity to showcase an introductory video, followed by a description of the campaign and what you’re trying to accomplish. At the top, there are separate tabs for your campaign homepage, updates made to the page, comments, funders and a gallery of photos.

The sidebar features your funding progress and the “perks” funders can receive for donating specific amounts. You can visit Indiegogo and take a look through some of the campaigns featured on the homepage to get an idea of how everything looks.

Indiegogo Pricing

Obviously, to remain in operation, Indiegogo needs to make some money. Indiegogo takes 9 percent of the money you raise but returns 5 percent if you reach your goal. So if you’re successful, you only have to give up 4 percent as an Indiegogo campaigner.

How Is Indiegogo Different from Kickstarter?

Good question.

Kickstarter is another very popular crowdfunding platform, and although it’s comparable to Indiegogo, it does differ slightly.

Kickstarter is essentially a crowdfunding platform for creative projects only. Whether that project is a new 3D printer or an upcoming movie, the “creative” part is totally up to you.

Indiegogo, on the other hand, can be used to fundraise money for anything. If you want to raise money for a specific cause, a charity, an organization or even a creative project of your own, you’re free to do whatever you want with Indiegogo.

Kickstarter also has an application process that each campaign must go through before it’s approved. With Indiegogo, campaigns don’t need to be pre-approved before their crowdfunding pages are launched, so you can get started right away without any hassle.

Another huge difference between Indiegogo and Kickstarter has to do with fundraising goals. If you don’t end up reaching your goal on Kickstarter, you don’t get the money. Indiegogo allows you to keep any amount of money raised, regardless of whether or not your reached your fundraising goal amount (as long as you set it to Flexible Funding).

As mentioned above in the pricing features, Indiegogo takes away 9 percent of the money you raise if you do not reach your goal, or just 4 percent if you do reach your goal.

Kickstarter takes away 5 percent. So if you get to your goal on Indiegogo, it will cost you less money than Kickstarter.

Share Your Campaign

Indiegogo gives you your own personal shortened link to your campaign and an optional share box on your page so that viewers can easily pass along the message to their friends on Facebook, Twitter, Google+ or by email.

Indiegogo also helps you share your campaign by incorporating your page into its search algorithm, called the “gogofactor.” When more people share your campaign on social media, your gogofactor increases, which heightens your chance of being featured on the Indiegogo homepage.

If you’d like to find out more about Indiegogo, check out their FAQ section or have a look through some of the features in more detail to see if it best fits your needs.