Netflix Adds New Features Aimed at Kids Content

Including a Kids Top 10 row

Netflix introduced new features on Wednesday catered to kids and their favorite shows. 

Netflix said the two new features are a bi-weekly kids recap email that parents receive, as well as a Kids Top 10 row so kids can discover new shows they might want to watch on the platform. 

Netflix Kids Top 10 row


The bi-weekly emails will give parents kid-friendly show and movie recommendations based on shows your child has watched, as well as printable coloring sheets and activities featuring kids’ favorite characters, a breakdown of the top topics your kid likes to watch (such as science or friendship), and tips on how to use kid-friendly features on Netflix. 

The first email will be sent Friday to customers who have at least one kids profile set up on their account, according to Variety.

Netflix said the Kids Top 10 row will be like its regular top 10 rows that show the most popular PG-rated shows kids are watching around the country. The Top 10 row will appear on the homepage of kids’ profiles starting Wednesday. 

Variety reports that the two new features result from the streaming service talking with parents and testing kid-friendly features over a six-month period. 

Children streaming entertainment on a tablet computer.

Inti St Clair / Getty Images

Netflix first introduced kids profiles in 2013 and has been adding more features for kids since then. Most recently, Netflix revamped the kids section in April to make the page more visually appealing for kids so they can spot their favorite characters and get to their shows more quickly. 

The streaming platform’s kids profiles are aimed at children between pre-school and pre-teen ages, but there’s also a Family Profile setting so you can find something that the whole family will enjoy watching together. 

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