Mute Google Ads

Follow these steps to mute those pesky ads

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For a company that makes money from ads, you might surprised that Google is putting some control over ads into your hands. This Google feature, however, should be welcome news to advertisers and consumers alike.

The Mute This Ad tool is, according to Google, an effort in delivering more control and transparency to the consumer by being able to mute those ‘reminder’ ads that pop up on a regular basis. From a business point of view, it’s also good news; there is nothing more off-putting for a consumer than a constant barrage of ads for something that is of no interest. Plus, a Google partner advertiser will no longer have to pay to show ads to people that just aren’t interested in their product or service.

Google has a section called Ad Settings which lists a series of options that allow the user to personalize their experience when using the Google platform. Ad Settings makes it possible to control the ads you see and the information that is shown to you.

What is a Reminder Ad?

If you've ever browsed for a product at an online store, you will often see an ad for that product follow you around as you browse other sites. That kind of ad is called a Reminder Ad. Google advertisers use reminder ads as a way to encourage you to go back to their page

How to Mute Google Ads

Google dashboard


Here's something you might not know: This new mute feature is actually not so new! It's actually been possible to mute an ad since 2012 by adjusting ad preferences.

However, Google recently added this option to its newly-named Ad Settings menu to make it easier and deliver more control to consumers to mute ads on websites, Google and in apps. This feature only applies to ads that are signed up with or partner Google. 

On the plus side though, a muted ad preference is carried through to all devices. So, if you mute an ad on your PC, that same ad will be muted on your laptop, smartphone, iPad or other device.

It doesn’t mean you can remove these ads completely, though. You can only remove, or mute, ads from certain advertisers that are partnered with Google. The advantage is that muting an ad will stop it showing up on your screen, and it will stop similar ads from the same advertiser using a specific website.

There are two key benefits to the updated Mute This Ad tool: 

  • It recognizes feedback from you via any device as long as you are signed in to Google.
  • Google is planning on expanding the mute tool across more websites and apps partnered with Google to show ads.

Personalize Your Ad Settings

Screenshot of Google account

Screenshot/Melanie Grano

By going to the Google My Account page and then Ad Settings, you can view which ads are targeting you that can be muted.

  1. Ensuring that you are signed in to your Google account, go to the My Accounts page.
  2. Scroll down to the Personal Info & Privacy section and select Ad Settings.
  3. Scroll down to Manage Ads Settings.
  4. Ensure Ads Personalisation is set to On in order to use this feature.
  5. Advertisers or topics that are triggering the reminder ads being shown to you will be listed and can be muted.
  6. Click the X on the right-hand side of the ad or topic you wish to mute.
  7. Click stop seeing this ad, which can be found in a drop-down menu, to mute the ad.

Take Note: Nothing Good Lasts Forever

Screenshot of google ad settings

Screenshot/Melanie Grano 

However, it is important to note that muting the reminder ads will only last for 90 days because most reminder ads do not exist after this period of time. In addition, reminder ads from apps and websites that do not use Google’s ad services may still appear as they are not governed by Google’s Ad Settings controls. 

So, if you haven’t cleared your browser cookies, or the advertiser is using a different website URL to display the ad that isn’t partnered with Google, then you may well continue to be shown that ad.