What is the most popular search engine?

What is the most popular search engine?

While there are quite a few different search engines that command an impressive share of the Web search landscape - Bing, Yahoo, etc., by far the most popular search engine used by more people all over the world with hundreds of millions search queries every single day is Google. Coming in at a close second? Baidu, the most used search engine in China. Here are some recent stats from NetMarketShare that will give you an idea of world search engine domination:

"As of this past June, Google occupies 68.75 percent of the global search engine pie. Baidu is a distant second, carving out 18.03 percent for itself. That’s more than Yahoo and Bing combined. Yahoo holds third place as of June, with 6.73 percent. Bing trails it, eating up only 5.55 percent of the global search engine market, as of last month." 

Why do so many people use Google to find what they're looking for on the Web? Ease of use, efficiency of search, and relevancy of results are the three main factors that keep people coming back year after year and search after search.

But Google isn't just about search. This versatile Web company also offers easily formattable news alerts, a popular video search engine with hundreds of thousands of multimedia offerings, instant messaging, and many more useful Google services that millions of people use in their daily lives each and every day. Put these services all together, and you start adding up a phenomenal amount of search queries per day.

Here's a quick look at what this volume looks like when broken down into real numbers:

"Google now processes over 40,000 search queries every second on average which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide....In August 2012, Amit Singhal, Senior Vice President at Google and responsible for the development of Google Search, disclosed that Google's search engine found more than 30 trillion unique URLs on the Web, crawls 20 billion sites a day, and processes 100 billion searches every month (which translate to 3.3 billion searches per day and over 38,000 thousand per second)." - source

Interested in learning more about Google? Try reading Twenty Things You Didn't Know You Could Do With Google Search to see what else this popular search engine has to offer, in addition to the following:

  • Simple Google Search Tricks - The Top Ten: Don't just settle for okay results - get the best search results you can by using these ten simple tricks. 
  • How to Google Your Way to Better Search Results: Google is fantastically efficient, but there are still limits to what it is able to do. Find out how you can make your Google queries as streamlined and effective as possible. 
  • Advanced Google Search Shortcuts: Got the hang of the basics? Time to move to the next level and really amp up your Google search game. 
  • Find People with Google - Six Free Ways: If you're trying to get more information about someone, it is truly astonishing how much you can find for free with Google. No need to pay for expensive services - with a few specialized Google queries, you'll be able to find what you're looking for quickly and easily.