What is the most popular search engine?

An illustration of a man using a web search engine.

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Most of us use a search engine at least once a day. These amazing tools help us find information on nearly any subject we can possibly think of. What is the search engine that most people use on a daily basis? It really depends on where you might be in the world geographically, but there are a couple search engines that stand out above the rest as far as how many people use them regularly.

Which Search Engine Is Used By The Most People? 

While there are quite a few different search engines that command an impressive share of the Web search landscape - Bing, Yahoo, etc., by far the most popular search engine used by more people all over the world with hundreds of millions search queries every single day is Google. Coming in at a close second? Baidu, the most used search engine in China. Here are some recent stats from NetMarketShare that will give you an idea of world search engine domination:

"As of this past June, Google occupies 68.75 percent of the global search engine pie. Baidu is a distant second, carving out 18.03 percent for itself. That’s more than Yahoo and Bing combined. Yahoo holds third place as of June, with 6.73 percent. Bing trails it, eating up only 5.55 percent of the global search engine market, as of last month." 

Why do so many people use Google to find what they're looking for on the Web? Ease of use, the efficiency of search, and relevancy of results are the three main factors that keep people coming back year after year and search after search. Google has made it a mission to make their services as easy to use as possible for everyone, and they continue to hone this mission every year with more features a nd more ways to use their platforms.

But Google isn't just about search. This versatile Web company also offers easily formattable news alerts, a popular video search engine with hundreds of thousands of multimedia offerings, instant messaging, and many more useful Google services that millions of people use in their daily lives each and every day - think of Gmail, YouTube, Google Maps, Google Images, etc., and you've got an incredibly rich portfolio. Put these services altogether, and you start adding up a phenomenal amount of search queries per day. Here's a quick look at what this volume looks like when broken down into real numbers:

"Google now processes over 40,000 search queries every second on average which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide....Amit Singhal, Senior Vice President at Google and responsible for the development of Google Search, disclo​sed that Google's search engine found more than 30 trillion unique URLs on the Web, crawls 20 billion sites a day, and processes 100 billion searches every month (which translate to 3.3 billion searches per day and over 38,000 thousand per second)." - ​source

The world's most popular search engine is truly an amazing resource. Interested in learning more about Google? "Twenty Things You Didn't Know You Could Do With Google Search" will help you learn what else this popular search engine has to offer, in addition to the following:

  • Simple Google Search Tricks - The Top Ten: Don't just settle for okay results - get the best search results you can by using these ten simple tricks that anyone can use to get better results. 
  • How to Google Your Way to Better Search Results: Google is fantastically efficient, but there are still limits to what it is able to do. Find out how you can make your Google queries as streamlined and effective as possible. 
  • Advanced Google Search Shortcuts: Got the hang of the basics? Time to move to the next level and really amp up your Google search game with these advance Google search tricks and tips.
  • Find People with Google - Six Free Ways: If you're trying to get more information about someone, it is truly astonishing how much you can find for free on Google. No need to pay for expensive services - with a few specialized Google queries, you'll be able to find what you're looking for quickly and easily.