Microsoft Lures Developers with its New Windows Store

The Company Has Made its Windows Store Available to Developers

Windows Store
Image © Microsoft.

Aug 07, 2015

On July 28, 2015, Microsoft made Windows 10 available to users across 190 countries. This move was designed to benefit app developers as well – along with the upgrade, the giant provided them the tools necessary to create Universal Windows Platform apps; also showcasing them within a single unified Windows Store app marketplace.

Here is more information about the company’s all-new app store….

The New Windows Store

The all-new Windows Store is the very first app marketplace which offers a single platform for app developers to create and feature the entire range of apps, games and other software services to Windows customers, both mobile and otherwise. The Universal Windows Platform is so designed as to seamlessly connect all Windows 10 devices; thereby helping developers reuse code from other platforms and bring them to Windows 10.

Offering developers ease of app development and more visibility, this new app marketplace presents an opportunity for them to create new and engaging apps, also increasing their revenue in the process.

Microsoft Open Sources Tool for Porting iOS Apps

Just yesterday, Microsoft announced that will shortly be open sourcing its new tool, Windows Bridge for iOS and later, for Android as well.

The company provided an early look at its tool; previously referred to as ‘Project Islandwood’. Obviously, the giant aims to bring more apps to the Windows OS with this decision.

Using Windows Bridge, iOS developers can create Windows apps with the help of their existing Objective-C code. The tool offers developers 4 packages to port their apps – Objective-C compiler, Objectice-C runtime, iOS API headers/libs and Visual Studio IDE integration.

No sandboxing implies that Windows APIs and iOS will work together in tandem, to bring Windows customers some usable apps, which would work across all their devices. In time, the giant hopes to expand its spectrum, offering more compatibility with iOS.

With this move, Microsoft aims to encourage app developers belonging to other major platforms to experiment with its own OS; thereby also creating a bridge between all the major systems and devices in existence today.

Developers can avail a technical preview of Windows Bridge for iOS via GitHub. This can be used to create Windows 8.1 and Windows 10 apps. The full version of this tool; as also Windows Bridge for Android; is expected to arrive in the fall this year. The company has stated that support for Windows Phone and ARM will arrive shortly.

Microsoft’s Plan for the Future

It is quite clear what Microsoft plans to achieve, by opening up an app porting tool for developers from all major platforms. This is yet only the first version of the Windows Bridge for iOS. However, the giant obviously hopes to tempt developers to bring a host of apps to its own OS. By releasing its tool under an open source license, it offers them the freedom to work with and improve upon their code as per their will.

This would help the giant in 2 ways. Firstly, it would help it feature many more high-quality apps within its app marketplace; thereby encouraging more users toward its platform. Secondly and more importantly; once it is successful in its endeavors, it would be able to offer stiff enough competition to iOS and later, to Android as well.

Microsoft announced that its tools to bring Web apps to Windows are now available on its Visual Studio development suite. It further stated that a similar tool, to enable Android developers to bring apps to Windows, is in a private testing stage. It additionally said that, next year, it would be releasing a 3rd tool, which would bring Windows 7 and Windows 8 apps to its new OS, Windows 10.

With all of the above announcements, the company is hoping that, once developers start making profits with its platform, they will be more open to creating apps for its brand new OS. Will Microsoft succeed to the extent that it hopes to? What do you think?