Achieve Success With In-App Advertising

Pixelated dollar signs floating over cell phone

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Most mobile device users around the world, especially Android users, tend to prefer downloading free apps rather than pay for the registered version, no matter how low it may be priced. This tendency forces app developers to rely on different and more creative methods of app monetization. This, in turn, has given rise to the immense popularity in the freemium model of app monetization. One of the most popular methods of app monetization is the in-app advertising model. While this brings in decent profits for the app developer, it is not without its disadvantages and downsides.

Advertising Strategy

If your in-app advertising strategy is such that your customers can use your app’s entire functionality only if they perform an in-app purchase, it would invariably bring down the number of users for your app. This could even result in their rating your app negatively, which may further bring down your app popularity and rating in the marketplace.

In order that your app is successful in the marketplace, be sure to incorporate in-app advertising in such a way that it creates revenue for you, while at the same time entertains and engages your audience to the maximum possible extent.

Transparency of Terms

In-app advertising can be very beneficial to app developers if they stick to all the rules and incorporate the right techniques for using the model. A purchase scheme that is not properly incorporated and does not stick to strict rules of conduct may eventually result in public outcry and even a lawsuit. Apple had been embroiled in a similar lawsuit in the past, for inducing children into spending hundreds of dollars via in-app purchases, without their parents’ consent. In this case, once the user had signed into iTunes, they could make in-app purchases without having to retype their password.

Ensure that the in-app purchase model of your app is completely honest, transparent and adheres to rules and regulations, especially if the app caters to children. See to it that it is truly optional for users to make in-app purchases by way of your app. In case you are offering a free “lite” version of your app and are charging your users for the full app, make sure that you never bring in the issue of in-app purchases into it.

Third-Party Ad Networks

Certain mobile ad networks are infamous for collecting uniquely identifiable user data, contact information, user location, and such other information without their express permission. This is the largest risk that in-app advertising carries with it. Such ad networks can easily spread malware among your users, effortlessly collecting such information from millions of smartphone users. Android had received much flak in the past for approving such malware-related apps. Though the Google Play Store has taken extensive measures to curb this problem, it is suspected that an alarming number of apps, Android and otherwise, could track such user information through their mobile handsets.

In order to minimize the above issue and curb the malware menace, you need to choose the right mobile ad networks to partner with. Conduct some research on your chosen network, ask around in forums, find out all you can about the network’s standing in the market and select it only if you are sure about their integrity.

In Conclusion

The success of your app in the marketplace entirely rests on user opinion. If users feel that your app has good potential, they will automatically give your app a decent rating and speak well about it. This, in turn, raises your app ranking in app stores. If, however, they are displeased with some aspect of your app and are not fully satisfied with the user experience, they could well ruin your entire reputation as an app developer.

In-app purchasing models can become an extremely sensitive issue with users if they find any of the above-mentioned flaws in it. Hence, make sure that your model is free of such hiccups and try to get it right the first time around. Also, see to it that your future app updates address the issue as well. Keep your in-app interface as clean and simple as possible, so that it makes the experience a pleasant one for the user.