What Is the Meta Title of a Webpage?

The meta title is used by searchers and search engines

The meta title of your webpage gives searchers and search engines a brief description of the content of your website. It is visible at the top of the page tab in many web browsers and is saved as the title of a bookmark if a user saves it. The meta title is a critical component of search engine optimization.

In the HTML coding of a webpage, the meta title is located in the head of the document. It is set apart by TITLE tags such as <title>This Is the Meta Title</title>.

A meta title should not be confused with the headline for a page, which is created in the body of the HTML coding and appears as part of the webpage text.

Adding a good meta title to your webpage will help raise its ranking in the search engines.

Meta Titles and Search Engines

The meta title is seen by search engine users and it is used by the search engine when it indexes the page. You should use keywords and phrases in the meta title that help both the user and the search engine know what your page is about.

Users click on the meta title when they see it displayed in search engine results. Keep that in mind when you are writing one. The meta title should not be ambiguous. If you want search engines to bring up your page when users are searching for it, use keywords and phrases they might use in their query. 

The meta title should be sufficiently long but not too long. Keeping the title at or under 55 characters is best for display in search engines.

That number includes spaces and punctuation. Use the keywords and phrases only one time in the title and don't repeat them.

Writing Meta Titles

Your web creation tool should allow you to edit the meta title. It can usually be changed before or after you create and upload the page. It is typical to write the meta title in title case, with the first letter of most of the words capitalized, except for articles, conjunctions, and prepositions with fewer than four letters.

Use a unique meta title for each webpage, even if they have similar content. You want to let the reader and search engines know that they are not duplicates.

Some web creation tools use the meta title or headline to create the URL. In this case, you may want to use a shorter version of the meta title when you first publish and then lengthen it after the URL is created.