What Is the Meta Title of a Webpage?

The Meta Title Is Used by Readers and Search Engines

The meta title is a title you give your webpage within the meta tags so that when a person sees a link to your page from the search engine it has a title to go with it. It is also visible at the top of the page tab in many web browsers and is saved as the title of a bookmark if a user saves it.

In the HTML coding of a webpage, the meta title is located in the head of the document. It is set apart by TITLE tags, <title>This Is the Meta Title</title>.

It should not be confused with the headline for a page, which is created in the body of the HTML coding and appears as part of the webpage text.

Examples: Adding a good meta title to your webpage will help raise its ranking in the search engines.

Meta Titles and Search Engines

The meta title is what is seen by search engine users and it is used by the search engine to help it index the page. You should use keywords and phrases in the meta title that will help both the user and the search engine know what your page is about.

The meta title is what the user will click on when they see it displayed in search engine results. Keep that in mind when you are writing one. The meta title should not be ambiguous. If you want search engines to bring up your page when users are searching for it, you want to use the keywords and phrases they might use in their query. 

The meta title should be sufficiently long but not too long.

Keeping the title at or under 55 characters is best for display in search engines. That number includes spaces and punctuation. It is also recommended that the keywords and phrases be used only one time in the title and not repeated.

Writing Meta Titles

Your web creation tool should allow you to edit the meta title.

It can usually be changed before or after you have created and uploaded the page. It is typical to write the meta title in title case, with the first letter of most of the words capitalized, except for articles, conjunctions, and prepositions.

Use a unique meta title for each webpage, even if they have similar content. You want to let the reader and search engines know that they are not simply duplicates.

Some web creation tools use the meta title or headline to create the URL, in which case you may want to use a shorter version when you first publish, then lengthen it if desired after the URL has been created.