All About Making Money With Mobile App Development

How the mobile app business can be profitable for an app developer

With so many types of mobile devices and new mobile OS’ coming into the market today, app development is emerging more profitable than ever before. The app developer, even about 5 years ago, had a limited choice of mobile OS’ such as Windows Mobile, BlackBerry, and Apple. But today, with the emergence of so many new mobile platforms and their different versions; also with the concept of cross-platform formatting of apps getting more popular; the field of mobile app development becomes a veritable treasure-trove for the developer to make a decent sum of money every month, by way of creating mobile applications.

In this article, we discuss ways and means you can use to make the maximum money from mobile app development.

Highly Profitable Business

All the major app stores such as the Apple App Store, Google Play, RIM’s App World, the Nokia Ovi Store, and so on, have already made billions of dollars in terms of profit, over the last few years. Mobile apps have now emerged as one of the easiest and best ways to advertise and sell products and services, encourage social sharing of information, and generally encourage mobile users towards developing and maintaining brand loyalty.

The mobile app development market is vast and offers great scope for app developers and companies to succeed beyond their expectations, by making very little initial investment. Angry Birds is one great game app that has maintained its immense popularity among the masses. While many other such apps have been successful, this one has emerged as a top-selling app, by making the maximum amount of revenue for its creator, Rovio.

The Secret Formula of Mobile App Success

There are several thousands of popular apps out there, which have been downloaded millions of times by users. But very few among them are capable of generating the kind of revenue that the biggest players did. The actual reason behind this has nothing to do with the company’s lack of insight.

Quoting the example of Angry Birds once again, Rovio had released a free version of the app for the Android Market. This version also came with an advertising bar on it and this is exactly where the actual revenue came from. Today, the company still manages to earn much more from these adverts rather than from the actual sales of the app.

Of course, the success of an app depends upon the number of people using it, as also the amount of time they spend on it. Rovio is an established company that has had years of app development experience behind it. The developer team focused on trying to engage mobile users, creating a game that would encourage them to repeatedly use the app. The company came out with regular app updates, also releasing free versions of the updates, which were eagerly lapped up by its audience. Angry Birds is now much more than a mere mobile app – it is now a brand name, which boasts of users from all over the world.

Using Mobile Social Sharing to Advantage

Developing mobile social apps is a great way of achieving success in the app marketplace. This encourages users to share the information with their friends online, with very little extra effort on the part of the app developer. Mobile services such as Facebook and Twitter are the finest examples of such apps, which are a rage among the current generation of users.

While developing social apps may not rake in massive returns, combining this with in-app purchasing would be a great way for developers to attract much more revenue from their app. As far as mobile social gaming is concerned, the developer could possibly offer users a completely ad-free version of the game at a nominal fee. Certain games also make money by encouraging users to purchase virtual cash or enhanced game themes for small sums of money. This technique, while effective, also takes a lot of time and effort on the part of the app developer.

Partnering With Mobile Brands and Carriers

Several app developers and companies are now partnering with mobile brands and carriers to release their apps with them. This could become a win-win situation if it works as intended. However, the app developer would enjoy only a fraction of the revenue in this case, as he or she would have to pass on a large percentage of the profits to the mobile device brand or carrier concerned.

Besides, each of these brands or carriers may have their own stipulation regarding the look and feel of the app. This could end up curbing the developer’s creativity. Nevertheless, this is a good opportunity for new app developers to showcase their work and get noticed in the app marketplace.

An interesting twist to this partnership is coming from the gaming end of things: Gamers are partnering with brands and others to sponsor their play for pay. Twitch gamers, for instance, are making impressive incomes with this switch from app development to play for pay.

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