How to Make Money on TikTok

More and more TikTok users are making money with their channels and viral videos

What to Know

  • Influencers can make money directly on TikTok with TikTok coins and virtual gifts when streaming.
  • Money can also be made on TikTok by using third-party services, selling products, and agreeing to sponsorships with brands.

In this article, we’ll break down how people are making money on TikTok and how much the average user can potentially earn if they dedicate themselves to the social media influencer lifestyle.

Can You Make Money on TikTok?

Can you get paid on TikTok? That’s the question asked by many new users who are curious about making money on the TikTok app known for its short, looping videos. In short, the answer is yes. But earning cash with TikTok, like most online influencer careers, can be a lot more complex than punching in for a traditional nine-to-five job.

Not all TikTok users make money on the platform but some with an entrepreneurial mindset and a lot of dedication most definitely do.

How Much Money Do TikTokers Make?

It can be hard, almost impossible, to predict how much any one TikTok account can earn as the potential income greatly depends on how the user is monetizing their channel, what kind of business arrangements and connections they have, and how advertiser-friendly their brand is. This should sound similar to anyone who's tried to make money on Instagram.

Some TikTok users may make a few hundred dollars for making a promotional video for a brand while others can earn millions if chosen to be part of a major marking campaign by a large organization. There are several TikTok money calculators online that calculate an account’s follower number and engagement ratio to determine an estimate of their earnings potential but these are simply estimates and don’t promise any level of financial success.

How Do You Make Money on TikTok?

There are numerous strategies and techniques for making money on TikTok. Here are the proven methods that have worked for many. 

Get TikTok Coin Donations During Livestreams

Once your account reaches a certain number of followers, the ability to broadcast livestreams on Tiktok is unlocked. Included with the streaming feature is the digital gifts feature. This enables your viewers to spend TikTok coins on virtual gifts to send you which in turn are converted back into TikTok coins on your end which you can then cash out into real-world money. 

Does TikTok pay you directly? For money earned from virtual gifts received during TikTok streams, yes. However, all of the following strategies incorporate business models that work with TikTok but aren’t directly a part of it.

Third-Party Donations on TikTok

Whether you’re streaming on TikTok or just posting a short looping video, you’re completely free to promote third-party donation or subscription options such as Patreon, PayPal, Venmo, or even Bitcoin and other cryptocurrencies to your viewers. Such tools can be mentioned verbally in videos though many prefer to add the link to their TikTok profile page or the text description of a video.

Why not make a private TikTok account and make access to it a perk for your Patreon subscribers?

Sponsored Content on TikTok

Similar to Instagram, YouTube, and Twitch, many influencers on TikTok make money by promoting a company’s service or product on their channel. Such sponsorships can be a one-off mention of a product or an entire series of videos covering a location or event.

Those with a few thousand followers may receive a few hundred dollars for promoting a product while TikTok users with several hundred thousand followers or even over a million could get much more.

Josh Richards, for example, has over 20 million followers on TikTok and has taken part in sponsorship deals with the likes of HouseParty and Reebok. Exact earnings for these campaigns understandably haven’t been released but it’s safe to say that they would have been pretty high.

Josh Richards on TikTok.

Don’t be afraid to reach out to brands for sponsorship opportunities. Don’t wait for them to come to you.

Sell Your Own Products and Services

There are numerous online services that can help beginner influencers design, create, and sell their own branded clothing and products via TikTok such as StreamElements and TeeSpring. More established TikTok users with larger, more established, followings can go the extra mile and use TikTok as a platform to launch their own proper fashion line, makeup brand, what have you. Charli is one such TikTok user who has gone this route, selling her own Charlie-branded fashion line.

In addition to physical or digital products, you can also make money on TikTok by selling services such as social media consultation, language lessons, or even life coach classes.

Drive Traffic to Your Other Social Media Accounts

An effective technique used by many TikTok users is to encourage their followers on this platform to follow them on other social media and videos sites as well. This is a great way to boost follower or subscriber numbers and can lead to more revenue growth down the line.

OfficerStealth on TikTok.

Something some Twitch, Facebook, and YouTube streamers often do is to start a livestream on TikTok an hour or so before their broadcast begins on their main platform and, when they’re about to start, encourage everyone watching the TikTok stream to jump on over so that they can start their main broadcast with a large audience that’s already engaged. OfficerStealth is one Twitch streamer who uses this technique to great success. 

Resell Your TikTok Account

Proud of the audience you’ve built up on TikTok and feeling ready to retire? Why not sell your account to another user or a company for some quick bucks? That’s what many TikTok users are doing via sites such as FameBolt and EpicNPC where they can get hundreds or even thousands of dollars for their account depending on the number of followers, their audience’s engagement, and the type of brand they’ve established.

Use TikTok as Your Resume to Get More Work

It’s almost impossible to use TikTok without stumbling across users posting videos of themselves singing and acting as part of a TikTok challenge with the hope of being discovered and making it big. Of course, not everyone is going to get a major record label or acting gig after posting a few videos on TikTok but some have found success and, as a result, have been financially compensated as well.

Dixie D’Amelio on TikTok.

Some creatives, such as Dixie, take their budding career into their own hands and use their massive TikTok audience to help launch their own album by directing them to their online storefront, iTunes, Spotify, and YouTube.

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