We’re a team of experienced writers and editors who obsessively scour the retail landscape (both online and off) to find the best products for your life. Besides being experts in our fields, having worked for brands like Amazon, Ebay, and PCMag—we’re consumers too—and we personally have a passion for products and services that make your life easier.
Tory Brangham, Head of Commerce
Tory joined the commerce team at Dotdash in 2017 after three years of overseeing lifestyle content for About.com and ultimately launching The Spruce. Tory brings over twenty years of retail and digital publishing experience to Dotdash—having worked most recently at Amazon and Quidsi (Diapers.com, Soap.com) and before that she enjoyed a long tenure at iVillage. She combines her years as a Merchandise Director with her experience in editorial content to create a best in class commerce team of editors and writers all working in concert to help our users make their best purchase decisions. Tory received her BA from Colgate University.
Dwyer Frame, Senior Editorial Director of Commerce
Dwyer joined the commerce team in September 2017 and has worked in the print and digital publishing industry for over 15 years. Throughout her career, Dwyer has always focused on gift guides and product roundups concentrating in the lifestyle and health space. She has worked at InStyle, Time Inc., and Health, and her work has appeared in Real Simple, People, Rachael Ray Every Day, What to Expect, Brit + Co, Woman’s Day, and Redbook. Dwyer received her BA in Journalism from the University of Massachusetts, Amherst.
Julia Warren, Director of Product Testing
Julia joined the commerce team in May 2018 and brings with her a decade of experience working in the digital publishing industry. Prior to working at Dotdash, Julia was a freelance commerce writer and the editorial producer at TravelandLeisure.com, where she managed the site’s sponsorship initiatives. Her work has appeared online for What to Expect, Food & Wine, Martha Stewart’s Everyday Food, and This Old House. Julia received her BS in food science from Cornell University and graduated from the culinary arts program at the International Culinary Center.
Ajay Kumar, Tech Editor, Product Testing
Ajay joined Dotdash in November 2018 and brings with him nearly a decade of experience in tech journalism, consumer electronics, and online publishing. Prior to joining Dotdash, he spent over three years at PCMag where he reviewed hundreds of products, built several new testing procedures, and developed a considerable range of PR and industry contacts.
He’s also run the gauntlet in the daily news beat, working as a tech reporter at Newsweek Media Group to cover the latest product releases and industry developments. Ajay’s earlier experience includes an eclectic mix of freelancing, advertising rating, law, and public policy research. He received a BA in Political Science and History from Rutgers, The State University of New Jersey in New Brunswick.
Alan Bradley, Tech Editor, Product Testing
Prior to joining Dotdash in September 2019, Alan was a senior writer on the central hardware team at Future Plc. During his time there, he helped transform the company’s commerce and SEO strategy whilst also covering tech news, writing reviews, and building features around hardware and technology. He has over a decade of journalism experience, and has written for outlets like Rolling Stone, Variety, and ESPN. Alan received a BA in English Literature from Bard College.
Alice Newcome-Beill, Associate Commerce Editor
Alice joined Dotdash in December of 2019 and has previously written for outlets like PC Gamer, PCMag, and GamesRadar. Focused primarily on the realms of PC components, peripherals, and gaming in general, Alice has been a long-standing proponent for games as a force for positive social change and enjoys highlighting aspects of games and peripherals that make them more inclusive.
Alice has held a variety of professions over the years, including working as a line cook for New York restaurants and managing inventory for the world's largest collection of vintage comic books. While her line of work has varied greatly, her passion for writing and tech has remained consistent and serves her well as an authoritative voice in the field.
Mallory Leibowitz, Senior Revenue Product Manager
Mallory joined Dotdash in 2016 and has been the product manager for commerce since it was a small team. She previously worked at The Atlantic magazine, where she managed the creation of branded content digital experiences for brands such as Jaguar, H&M, TIAA, and National Geographic. Mallory received her BS in Marketing and minor in Web Design from the University of Florida.
Lifewire Product Review Editorial Guidelines & Mission
Lifewire is a Top 10 technology information website, as rated by comScore, a leading internet measurement company.
We reach more than 10 million readers per month with our trusted, clear, and actionable answers to your most pressing technology questions.
For more than 20 years, Dotdash brands have been helping people find answers, solve problems, and get inspired.
We are one of the top-20 largest content publishers on the Internet according to comScore, and reach more than 30% of the U.S. population every month.
Our brands collectively have won more than 20 industry awards in the last year alone and, most recently, Dotdash was named Publisher of the Year by Digiday, a leading industry publication.