News > Smart & Connected Life Jones Soda Adds Interactive AR Labels to Soda Bottles The iconic labels just got an upgrade By Allison Murray Allison Murray Twitter Tech News Reporter Southern Illinois University Allison reports on all things tech. She's a news junky that keeps her eye on the latest trends. Allison is a writer working out of Chicago, IL, with her only coworker: her cat Norbert. lifewire's editorial guidelines Updated on July 21, 2021 01:07PM EDT Fact checked by Rich Scherr Fact checked by Rich Scherr Twitter University of Maryland Baltimore County Rich Scherr is a seasoned technology and financial journalist who spent nearly two decades as the editor of Potomac and Bay Area Tech Wire. lifewire's fact checking process Tweet Share Email Tweet Share Email Smart & Connected Life Mobile Phones Internet & Security Computers & Tablets Smart Life Home Theater & Entertainment Software & Apps Social Media Streaming Gaming Jones Soda is adding augmented reality to its iconic soda bottle labels to showcase athletes and artists in action. The company announced the new labels on Wednesday that come to life in a video on the Jones Soda app. Consumers use their phone camera to scan the bottle labels’ image within the app, allowing them to see the world of an influencer up close. Jones Soda You’ll be able to have a sneak peek into the life of a BMX rider, a beach volleyball player, a breakdancer, a roller skater, a skateboarder, a surfer, a circus performer, and more. "Our new AR labels retain that authenticity and focus on consumer stories while also moving from still images to video to take advantage of newer technology. It’s a way of expanding our fan base and shelf appeal, particularly for 'Gen Z-ers' who are avid content creators themselves, while remaining true to our roots as the people’s craft soda," said Mark Murray, president and CEO of Jones Soda, in a press release. The AR labels only appear on the brand’s top five soda flavors: Orange and Cream, Cream Soda, Berry Lemonade, Root Beer, and Green Apple. Jones Soda also said you could submit your own video for the next AR label series scheduled to be released next spring. "You’ll be able to have a sneak peek into the life of a BMX rider, a beach volleyball player, a breakdancer, a roller skater, a skateboarder, a surfer, a circus performer, and more." The company's move to include AR in its marketing is smart since consumers are more drawn to interactive marketing. According to a survey from Gfk and cited by eMarketer, 45% of 19-28-year olds and 49% of 29-38-year olds are more likely to visit a store that offers a virtual reality or AR experience. Facebook even launched interactive AR ads in 2019 to let you play games or see how a shade of makeup looks on your skin. Was this page helpful? Thanks for letting us know! Get the Latest Tech News Delivered Every Day Email Address Sign up There was an error. Please try again. You're in! Thanks for signing up. There was an error. Please try again. Thank you for signing up! Tell us why! Other Not enough details Hard to understand Submit