Software & Apps Design Ivory Color Meanings Ivory is a design choice with many options By Jacci Howard Bear Writer A graphic designer, writer, and artist who writes about and teaches print and web design. our editorial process Jacci Howard Bear Updated December 05, 2019 Getty Images/ Markus Gann / EyeEm Design Graphic Design Photoshop Animation & Video 3D Design Tweet Share Email Milk white, pearl, off-white, and opaline are synonymous with ivory or represent various shades of the color ivory. It's the color of the tusks of elephants and walruses and has a slightly yellow or off-white aspect to it. It's also the traditional color of piano keys and even has a brand of soap that bears its name — soap that has no added scent or color. Nature and Culture of Ivory As a neutral, ivory is a calming color. It carries some of the same pureness, softness, and cleanliness of white but is slightly richer and a touch warmer. The ivory tusks of elephants have long been prized and used in jewelry and the decoration of housewares and furniture. Pearl and opal, shades of ivory, are also precious stones. Ivory is the traditional 14th wedding anniversary gift, while pearl is the color reserved for the 30th wedding anniversary. Using Ivory in Print and Web Design The color ivory provides a relaxing effect. Use it to set a tone of understated elegance. It's especially suited to formal wedding invitations and for elegant, personal stationery. Ivory with light peach, pale grass green, and light browns has an earthy feel, but one that is softer than other natural palettes. Use a touch of ivory to lighten and brighten medium and dark orange, blue, green, purple or turquoise. Ivory serves as an elegant background for chocolate brown, navy blue, deep plum, burgundy, and hunter green. Ivory in Language The use of ivory in familiar phrases can help a designer see how a color might be perceived by others, both the positive and negative aspects. For instance, the term "ivory tower," has different meanings to different people. To some, it means a refuge, place of seclusion, or escape from the world. To others, it has a negative connotation; someone who lives in an ivory tower may be considered mentally or physically out of touch with reality. There may be an implication that the ivory tower resident is deliberately ignorant of the world around them. The phrase often is used to refer in an unflattering way to academia.