Is Myspace Dead?

The troubled social network's struggle to make a real comeback

Myspace is one of those social networking sites that was once at the top, but eventually is fell behind as competitors like Facebook, Twitter, and Instagram took the lead.

Does that mean that Myspace is dead and gone? Not exactly, but that depends on what you think of it now and whether you'd still consider using it.

Sure, the site has gone through some pretty rough times over the years, but believe it or not, lots of people still use it as one of their main social networks. Here’s a brief look at how Myspace started, when it began to decline, and how it’s attempting to make a comeback.

Myspace disocver page
Myspace disocver page. ©Myspace

The Most Visited Social Network From 2005 to 2008

Myspace was launched in 2003. Friendster gave inspiration to the founders of Myspace, and the social network officially went live on the web in January of 2004. After its first month online, over one million people had signed up. By November of 2004, that number grew to 5 million.

By 2006, Myspace was being visited more times than Google Search and Yahoo! Mail, becoming the most visited website in the United States. In June of 2006, it was reported that Myspace was responsible for nearly 80 percent of all traffic related to social networking.

Myspace’s Influence Over Music and Pop Culture

Myspace has largely been known as a social networking site for musicians and bands; they use the site to show off their talent and connect with fans. Artists could upload their complete mp3 discographies and even sell music from their profiles.

In 2008, a major redesign was launched for the music pages, which brought along a whole bunch of new features. During the time that Myspace was most popular, it served as a valuable tool for musicians.

Losing to Facebook

As explosive as Myspace was, it paled in comparison to how quickly Facebook grew into the internet behemoth it is today. In April of 2008, both Facebook and Myspace were attracting 115 million unique global visitors per month, with Myspace still winning in the U.S. alone. In December of 2008, Myspace experienced its peak U.S. traffic amount with 75.9 million unique visitors.

As Facebook grew stronger, Myspace underwent a series of layoffs and redesigns as it tried to redefine itself as a social entertainment network from 2009 and beyond. By March 2011, it was estimated that the site had dropped from attracting 95 million to 63 million unique visitors over the past 12 months.

The Struggle to Innovate

Although several factors and events triggered the decline of Myspace, a prevailing argument is that it never figured out how to innovate well enough to keep up with the competition.

Both Facebook and Twitter continued to roll out major redesigns and features that helped reshape the social web for the better, whereas Myspace remained more or less stagnant, and never really made a comeback—despite its effort to roll out several redesign solutions.

But Is Myspace Really Dead?

In the minds of many, Myspace is unofficially dead. It’s certainly not as popular as it once was, and it’s lost a lot of money. Most people have moved on to other social networks like Facebook, Twitter, Instagram, and TikTok. For artists, video sharing platforms like YouTube and Vimeo have grown into massive social community sites that can be used to generate huge exposure.

Officially, however, Myspace is far from dead. If you navigate to myspace.com, you’ll see that it is very much still alive, though it has mostly transitioned away from social networking to become a curated music and entertainment site. As of 2019, the site boasted over 7 million monthly visits.

The Current State of Myspace

In 2012, Justin Timberlake tweeted a link to a video featuring a completely new Myspace platform redesign and a new focus on bringing music and social media together. Four years later in 2016, Time Inc. acquired Myspace and other platforms owned by parent company Viant for the purpose of gaining access to valuable data for better-targeted ads to audiences.

On Myspace's front page, you'll find a variety of entertainment news stories not just about music, but also movies, sports, food, and other cultural topics. Profiles are still a central feature of the social network, but users are encouraged to share their own music, videos, photos, and even concert events.

Myspace certainly isn't what it once was, nor does it have the active user base it did when it peaked in 2008, but it's still alive. If you love music and entertainment, it might be worth using.