How Much Does an iPod Touch Cost?

Pricing doesn't vary much among retailers

The Seventh Generation iPod touch—the latest version of the multimedia-centric MP3 player that originally debuted in 2007—comes in just three models. Here's how the prices break down.

Prices and configurations are current as of July 2021, based on information from Apple discontinued production of all models of the iPod Touch in May 2022.

7th Generation iPod Touch

Three Models, Three Prices

Storage capacity is the only difference among the three Seventh Generation iPod touch models. Apple's pricing is as follows:

Model Price
32 GB iPod Touch US$199
128 GB iPod Touch $299
256 GB iPod Touch $399

This Seventh Generation model was the first update to the iPod touch line since 2015. This model adds new A10 Fusion processor that delivers the same smooth, fast performance and crisp display as the iPhone, more storage, App Store support, and other key, modern features.

Does the iPod Touch Ever Go On Sale?

Unfortunately, the answer is no: the iPod Touch basically never goes on sale.

Apple controls the pricing of its devices very tightly, and high demand for them keeps prices high. You can find annual holiday and back-to-school sales, as well as promotions from individual retailers, but these sales aren't likely to save you more than $20 or so.

Just like with tablets and phones, you should buy the highest-memory model you can afford. The iOS and its built-in apps use 8-11 GB—up to 35% of the storage capacity of the 32 GB iPod Touch. The songs, apps, games, photos, and videos you add will eat up the rest very quickly. You can't upgrade the memory, so going for a higher-capacity model will give you a device you can use longer before you're tempted to upgrade again.

Other Costs When Buying an iPod Touch

The cost of the iPod itself isn't all you need to budget for. Don't forget about sales tax (if it applies in your area). Plus, you'll likely buy a few iPod Touch accessories, such as:

  • A case (expect to spend $20-$40)
  • AppleCare extended warranty ($59)
  • A second charging cable to bring to work or when traveling ($19)
  • A power adapter for a wall socket ($19)
  • Airpods ($159+) or other high-end headphones
  • Screen protectors.
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