Learning More About Canon Digital Cameras

Canon leads the global digital camera market

Canon has been one of the top companies in the digital camera world for many years, led by its well-known PowerShot and EOS lines. In 2020, Canon captured more than 45 percent of the global digital camera market. Here's a brief look at Canon, its history, and its current offerings.

Canon eos m50 digital camera
MilanMaksovic / Getty Images

Canon's History

Canon was founded in 1937 in Tokyo, Japan. Canon has several companies around the world, led by Canon USA in the United States, which is headquartered in Huntington, N.Y.

Canon's first digital compact camera was the RC-701, which was discontinued in 1986. Since it got its start in the digital camera arena, Canon has manufactured hundreds of different digital camera models, including the famous PowerShot line of cameras aimed at beginners.

Canon has been the industry leader with a few different SLR (single-lens reflex) product innovations, including:

  • The first SLR camera with a built-in computer processing unit (CPU) chip: the AE-1 model in 1976.
  • The first auto-focus SLR with electronic control for the entire system: the Canon EOS 650 model in 1987.
  • The first digital SLR to offer high-definition digital video recording: the 5D Mark II in 2008.

Today's Canon Offerings

Canon currently sells DSLR cameras, mirrorless cameras, point-and-shoot cameras, and instant camera printers.


Canon's DSLR camera line consists of Rebel models, usually ranging in price from about $450 to more than $1,000. At the top end of Canon's DSLR models are the more prosumer-level cameras, which are hybrid cameras that span the bridge between consumer and professional devices. These range anywhere between $2,500 to $8,000.


Canon offers high-quality point-and-shoot models for consumers that range from PowerShot models in the $300 to $500 range to higher-end PowerShot models that cost up to $1,000. These devices are known to produce outstanding image quality with fast performance levels. 


Mirrorless cameras are compact, interchangeable-lens cameras with a digital display system. They combine point-and-shoot functionality with professional quality. Canon's lower-end mirrorless cameras range from $500 to $1,000, with the higher-end models reaching $5,000.

Instant Camera Printers

Canon also has a line of instant cameras with portable printers that are reminiscent of Polaroid cameras. These cameras are popular with tweens and teens and range from about $50 to $100.

Related products

Canon also offers compact photo printers, photo inkjet printers, large-format inkjet printers, digital camcorders, photo scanners, film scanners, and negative scanners. Some of Canon's high-end photo printers are very impressive, with the ability to make prints as large as 13 by 19 inches in size.

Canon sells many digital camera accessories for its models through its website, including lenses, batteries, AC adapters, battery chargers, flash units, memory cards, remote shutters, camera bags, and many other items.

Was this page helpful?