How to Add an Instagram Tab to Your Facebook Page

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Your Facebook Page is different from your personal profile. It is the home for your business or brand online and serves as a valuable marketing tool. Instagram is the immensely popular photo-sharing and video-sharing application that Facebook bought in 2012. Instagram users take photos and videos with their mobile phones, apply digital filters to them, and then share them with other Instagram users.

Combining Instagram's popularity with your Facebook Page by way of an Instagram tab increases the Page's reach and attraction. Instagram can be easily integrated with your Facebook Page to draw more exposure to the Page, potentially.

Adding the Instagram Facebook Page Tab

The Instagram/Page integration is accomplished through an app that places an Instagram tab on the Facebook Page. Here's how to do it:

  1. Log in to your Facebook account. It must be the account that has access to the Page you want to add the Instagram tab to.

  2. Type “Instagram” in the search bar at the top of any Facebook screen to produce search results for Instagram.

  3. In the Apps section, locate the Instagram option entitled Instagram Page App and click the Use Now button.

  4. On the app page that opens, click the button that says Add to Your Facebook Page (Completely Free) to install the application.

  5. In the screen that opens, select the Page you want to add the Instagram tab to from the drop-down menu under Facebook Pages.

  6. Click Add Page Tab. You are taken to the Page.

  7. Click the Configure Page Tab.

  8. Enter your Instagram credentials and follow the directions to authorize the app if you are asked to do so to add the tab to your Page.

When the installation is complete, visitors to the tab on the Page can click on individual photos, share them, and comment on them. The goal here is visitor engagement.

If you have turned off all apps in your Privacy settings, you'll be prompted to turn apps back on before the tab is installed.