How to Write a Blog People Want to Read

Set yourself apart with engaging content

Illustration of 4 key features of a great blog

Lifewire / Theresa Chiechi

Anyone can start a blog, but not everyone knows how to write a blog that people actually want to read on a regular basis. Every aspect of a blog makes an impression on readers, from content to design and everything in between, so make sure you're setting up your blog for success by adhering to some fundamental rules.

Here are some simple yet important factors to keep in mind if you want to write a blog visitors will return to again and again.

While content is the most important part of a blog, your blog should also have images to liven it up. Free images are readily available on the internet and can make your blog look both professional and appealing.

Find Your Tone

A blog's appeal isn't just about what you have to say, but also how you say it. People may find your blog because of your subject matter, but they'll return only if they like your writing style.

Your blog should be written in a tone appropriate to your blog topic. For example, if you're talking about your life as a mom, keep it chatty and relatable, not formal and static. If your subject matter is goal achievement, keep your tone encouraging and uplifting.

A great way to keep your blog personable is to invite interaction and discussion via blog comments and forums or discussion boards.

Website Elements

Structuring your website is important for blog readers, who want to be able to easily navigate categories, contact information, and other resources.


Your homepage is critical to your blog's success. It's the first thing people see when they arrive at your blog, so make sure it's well organized and appealing. A cluttered, visually unappealing homepage will discourage visitors and mask even exceptional writing.

About Me

An About Me page is a great blog resource to include. This page gives readers a glimpse into who you are and why you're writing. Include a bio with your achievements or just tell your story, offering insight into who you are, what you've been through, and what you're trying to achieve with your blog. Readers will feel more closely connected to you and have another reason to follow your new content.


Some of the most well-designed blogs include properly organized blog categories. Since successful blogs are updated frequently, posts get buried quickly and can be hard for readers to find. Older posts are usually archived by month, but you can help your readers find older posts by creating useful categories under which to file them. For example, a fitness blog might categorize older posts under topics such as Recipes, Exercise, Healthy Living, Supplements, etc.

Categories are typically listed in a blog's sidebar, where readers can search for past posts that interest them.

There are many great uses for your blog's sidebar. Use this space to showcase your most popular posts, link to recent comments and posts, add a search feature, and more.


Since your readers enjoy your content, they'll likely enjoy the content you find useful. A blogroll is a list of links the blogger likes and wants to share. They're typically found in the sidebar for easy access. A blogroll can help offer more resources to your reader and give another glimpse into your personality and the things you find important. It's good to update blogrolls frequently so readers come back looking for more recommendations.

Make sure you understand the fundamental parts of a blog, such as the header, footer, and RSS feeds. Every blog should have these basic elements to meet visitor expectations and deliver a good user experience, which is vital to your blog's growth and success. 

Write From the Heart

You don't have to be a published author or noted expert to write excellent blog posts. Because of their informal, personal nature, good blog writing means communicating honestly and openly about a subject you're passionate about.

Dynamic, interesting, and enjoyable posts are the foundation of blog success. When people like what you have to say, they'll return to read more and recommend your blog to friends who share the same interests. The key is to be yourself. How much you reveal is up to you, but whether you're blogging about gardening or divorce, great posts allow your personality and experience to shine through.

Blogger Beware

Educate yourself on the legal issues bloggers face, and steer clear of copyright, libel, slander, or trademark violations.

In addition, being part of the blogging community is important, so don't alienate your fellow bloggers by using their material without permission or spamming them.

By following appropriate blogging etiquette, you'll be a welcome member of the blogosphere, and these relationships will help you on your way to blogging success.