How to Write a Blog People Want to Read

Illustration of 4 key features of a great blog

Theresa Chiechi @Lifewire 

Anyone can start a blog but not everyone knows how to write a blog that people actually want to read. Every effort on your blog impacts your readers, from your content to your design, and everything in between.

What can bloggers do to keep visitors coming back for more after their initial visit? 

Elements and Features of a Blog People Want to Read

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The most important part of any blog is what you have to say and how you say it. People will return to your blog not only if they like the specific subject but also your writing style. The very first step is to sit down and write something engaging!

With that in mind, your blog should be written in a tone appropriate to your blog topic. Keep it personable so as to invite interaction through blog comments and links back to your blog from other bloggers who like what you write.

One of the most crucial parts of a blog's success is its homepage - this is the first page most people see when they access your site through its URL.

In addition to the main visual of your website, the "About Me" page gives readers a look at who you are and why you're writing. This can give any blog reader a closer connection to you and a reason to follow your new content.

Another element of a good blog is properly named blog categories. If you want your content to be found, you have to organize your posts effectively.

The readers of your blog like your content - that's clear. This also means some of them probably enjoy your favorite websites. Give them a place to see what you like, and keep it fresh to keep them coming back for more. You can do this through a blogroll.

For a snowball effect, consider "advertising" your most popular posts on the sidebar of your blog. Some other popular sidebar items you should use on your blog are links to recent comments and posts, archives of old posts, and a search box.

You should also understand the other fundamental parts of a blog that are for informational purposes, like the header, footer, and RSS feeds.

Writing Great Blog Posts

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Writing blog posts people want to read is a matter of speaking honestly and openly about a subject you're passionate about.

The more you promote your blog, the more people will find it and the greater likelihood that some of those people will read what you have to say, like it, and return to read more of your work.

Therefore, your blog posts need to be dynamic, interesting, and enjoyable.

Blogger Beware

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There are several legal issues that you as a blogger could face if you don't adhere to established guidelines.

What's more, if you don't follow the unwritten rules of the blogosphere, you stand a chance of being marked as a blogger and blog to avoid within the blogging community.

In short (and these should be obvious), don't spam other bloggers, don't use photos and images illegally, and always remember to attribute sources.

By blogging appropriately, you'll become a welcomed member of the blogosphere. Since so much of the success of your blog comes from the relationships you build with other bloggers, it's important to ensure your reputation stays untarnished.