How to Use Linktree to Add Links to Instagram

Give your followers more than one link to visit

Linktree is a social media landing page tool that helps users display their various web links. Linktree is popular on Instagram, where users add their Linktree link to the website field on their profile page. Here's a look at how to use Linktree and how to add Linktree to your Instagram.

An image graphic of a woman looking at a smartphone.
nadia_bormotova / Getty Images

What Is Linktree Used For?

On Instagram, the only way to link to something is by adding a website link in your bio. You're only allowed to add one link, however. Linktree helps solve this problem by giving Instagram users a place to display multiple links to their followers.

For instance, you might want to link to your blog, your YouTube channel, your Etsy store, your latest book on Amazon, or your Facebook page. Instead of choosing just one of those links to include in your profile's website field, add a Linktree page containing all those links so followers can choose which one they want to visit.

Linktree has a free version with basic themes, statistics, and the ability to add unlimited links. A $6 monthly paid tier adds more customizability and features, including the ability to remove the Linktree logo.

How to Build a Linktree Page

Here's how to get started with Linktree:

  1. Navigate to Linktree in a web browser and select Sign Up Free or Get Started for Free.

    Navigate to Linktree in a web browser and select Sign Up Free or Get Started for Free.
  2. Enter your email address, username, and password, and then select Register.

    Enter your email address, username, and password, and then select Register.
  3. Enter your name, select at least three categories that best describe your links, check the Captcha, and then select Save Details.

    Enter your name, select at least three categories that best describe your links, check the Captcha, and then select Save Details.
  4. Select Continue with Free to opt for the free Linktree plan, or select Make Me a Linktree Pro if you want the paid tier.

    Select Continue with Free to opt for the free Linktree plan
  5. Linktree will send you a verification link via email. Select CONTINUE after you've verified your email.

    Select Continue after you've verified you're email.
  6. Select Add New Link and then enter a title and the link. Your link will display in the previewer on the right after you add it. Repeat this step to add as many links as you want.

    Select Add New Link and then enter a title and the link.

    Toggle the link to "off" if you want to hide it from your live page.

  7. To reorder your links, select the three gray dots on the left and then drag and drop the link into place. To delete a link, select the trash can icon.

    To reorder your links, select the three gray dots on the left and then drag and drop it into place.
  8. To customize your Linktree page, select Settings from the menu at the top.

    To customize the look of your Linktree page, select Settings from the menu at the top.
  9. Toggle on a banner to support anti-racism, or add a sensitive material warning. If you have Linktree Pro, you can also add email and SMS signup functionality.

    Toggle on a banner to support anti-racism, or add a sensitive material warning. If you have Linktree Pro, you can also email and SMS signup functionality.
  10. Select Appearance to change how your landing page looks.

    Select Appearance to change how your landing page looks
  11. Add a profile image and select a theme. If you have Linktree Pro, scroll down to further customize your landing page.

    Add a profile image and select a theme.
  12. When you're ready, select Share, and then choose either Copy my Linktree URL or Download my Linktree QR code.

    When you're ready, select Share, and then choose either Copy my Linktree URL or Download my Linktree QR code.

    Your Linktree page link will be https://linktr.ee/username, where "username" is the username you chose when you set up your account.

  13. When users arrive at your landing page, they'll see something like this:

    Example Linktree landing page
  14. At any time, select Lifetime Analytics to see the clicks you're getting.

    At any time, select Lifetime Analytics to see the clicks you're getting.

    Pro users have access to additional analytics.

Add Your Linktree Link to Your Instagram Bio

After you've created your Linktree landing page, it's easy to add your Linktree link to your Instagram bio.

  1. Launch the Instagram app and select the profile icon from the bottom right.

  2. Tap Edit Profile.

  3. Next to Website, type in your Linktree link and then tap Done. You've added your Linktree link to your Instagram profile.

    Add a linktree link to your Instagram

The Trouble With Linktree

In July 2018, in an effort to crack down on shady third-party apps, Instagram ended up mistakenly marking all Linktree links as spam. While this was corrected and isn't likely to happen again, there is always a risk of losing valuable leads if Linktree ever goes down again.

Linktree is still a popular landing page tool for Instagram users, but it's important to keep its potential drawbacks in mind.