Social Media Instagram How to Use Instagram Shopping Buy your favorite products without ever leaving the app by Brenna Miles Writer Brenna Miles is a technology writer with a B.A. in Business Management and HR Management. She's been writing about technology for 6+ years. our editorial process Twitter LinkedIn Brenna Miles Updated on March 12, 2021 Tweet Share Email The Ultimate Guide to Instagram The Ultimate Guide to Instagram Introduction Instagram Basics How to Use Instagram Instagram Tips for Beginners Check Messages on Instagram Add or Change an Instagram Background Search Instagram for Tags and Users Add Music to Instagram Video Use Instagram Video Chat Try Instagram Shopping Get Verified on Instagram Clear Search History on Instagram Posting on Instagram The Best Time to Post Save a Draft of a Post Repost an Instagram Story See Previously Liked Posts Post a GIF to Instagram Add Multiple Photos to Stories Save Instagram Videos How to Quickly Repost Photos Saving Photos Deleting Photos and Videos View Saved Posts With Instagram Collections Working With Followers Mute Someone on Instagram See Who Unfollowed You on Instagram Block Someone On Instagram Unblock Someone on Instagram See Who Viewed You Great Tools to Track Comments Remove Followers on Instagram Tips to Get a Shoutout on Instagram Attract More Instagram Followers Delete 'Suggestions for You' IG Tips & Tricks Instagram Tips and Tricks to Try Add Highlights on Instagram Learn About Instagram Direct Use Instagram's Close Friends Feature How to Delete or Deactivate Your Account Reactivate Your Account Reset Your Password Get Started With Location Tagging How to Repost Shoot Videos with Instagram Video Understanding IG Privacy & Security Hide Your Story on Instagram Does IG Send Screenshot Notifications? Make Your Instagram Account Private See Who Saved Your Instagram Posts Download Everything IG Knows About You Manage Multiple Instagram Accounts Hiding Photos Rather Than Deleting Them How to View Private Instagram Accounts Engaging Users on Instagram Start an Instagram Live Video How to Sell on Instagram Use an Instagram Creator Account Make Money as an Instagram Influencer How to Get More Likes Things You Should Definitely Do Get on the Instagram Explore Page The Best Instagram Apps to Boost Engagement How to Make a Poll Instagram Extras: Captions & More Steal These: The Best Instagram Captions Discover the Best Instagram Filters Have Fun With Instagram Hashtags Use Emoji Hashtags on IG The Easy Way to Track IG Hashtags How to Use the IG Questions Sticker Using Instagram on Other Platforms Can You Get Instagram on Apple Watch? Use Instagram on a PC or Mac Get Instagram for iPad What is the Galaxy S10 Instagram Mode? View Instagram on the Web Online Connect Instagram to Facebook Tools for Posting From the Desktop Instagram has expanded its shopping features, making it seamless for businesses to set up Instagram Shops and easier for Instagram users to find and buy the products they want without leaving the app. Here's how it works. Nattakorn Maneerat / Getty Images Shop With Brands in Your Instagram Feed While scrolling through your Instagram feed, you'll come across posts from brands you follow. You'll also see "sponsored" posts that appear in your feed based on past purchases or other posts you liked. With some shopping posts, you're taken to the brand's website. With others, you're taken to their Instagram Shop. Buy From a 'View Products' Instagram Post If you find a brand's post with a product you're interested in buying, tap View Products (shopping bag icon). You'll see details about the products in the post. Scroll down to see more items from that shop. Tap an item you want to purchase, and then tap View on Website. Choose any appropriate options, such as size or color, and then tap Add to Cart. Checkout and complete your purchase as you normally would. Buy From a 'Shop Now' Post If a brand includes a Show Now link, you can complete your purchase without visiting the brand's website. From a shoppable Instagram post, tap Shop Now. Tap an item to select it for purchase and then tap Add to Cart. The brand may use similar verbiage, such as Add to Bag. Tap Checkout and complete your purchase. You may be asked to log in to a retailer's site or continue the checkout as a guest. How to Use the Instagram Shop Tab When you tap the Instagram Shop tab on the bottom of the screen, it's easy to explore Instagram Shops and make purchases from a seller's website or from Instagram. Tap Shop (purse icon) from the bottom of your Instagram home feed and scroll to browse various Instagram Shops. Or, tap Browse Shops to go to brands you follow and shops Instagram recommends based on your prior activity. Tap View Shop to enter a shop. In a shop, tap a product to view it. On some shops, tap View on Website to go to the retailer's site, where you can complete the purchase. Other shops have a feature called Buy on Instagram that allows you to complete a purchase without going to a retailer's website. Look for the Buy on Instagram logo and tap View Shop. Tap Buy Now or Add to Cart, and then select Proceed to Checkout or View Cart > Proceed to Checkout. Complete your purchase. Exact verbiage may differ depending on how the retailer set up the cart. Alternatively, after tapping Shop on your home feed, tap Editors' Picks: Gifts for curated suggestions in various categories. Tap any category to explore, and tap Follow to follow the shop. If an Instagram Story has a product sticker, tap it to go to the product page and then complete your purchase on Instagram. In an Instagram Live video, tap a pinned product to add it to your cart, or tap Shop (purse icon) at the bottom of the screen to see more items from the brand. Was this page helpful? Thanks for letting us know! Get the Latest Tech News Delivered Every Day Email Address Sign up There was an error. Please try again. You're in! Thanks for signing up. There was an error. Please try again. Thank you for signing up. Tell us why! Other Not enough details Hard to understand Submit