Social Media Instagram How to Use Instagram Shopping Easily buy products without ever leaving your favorite app by Brenna Miles Writer Brenna Miles is a technology writer with a B.A. in Business Management and HR Management. She's been writing about technology for 6+ years. our editorial process Twitter LinkedIn Brenna Miles Updated on December 04, 2019 The Ultimate Guide to Instagram The Ultimate Guide to Instagram Introduction Instagram Basics How to Use Instagram Instagram Tips for Beginners Check Messages on Instagram Add or Change an Instagram Background Search Instagram for Tags and Users Add Music to Instagram Video Use Instagram Video Chat Try Instagram Shopping Get Verified on Instagram Clear Search History on Instagram Posting on Instagram The Best Time to Post Save a Draft of a Post Repost an Instagram Story See Previously Liked Posts Post a GIF to Instagram Add Multiple Photos to Stories Save Instagram Videos How to Quickly Repost Photos Saving Photos Deleting Photos and Videos View Saved Posts With Instagram Collections Working With Followers Mute Someone on Instagram See Who Unfollowed You on Instagram Block Someone On Instagram Unblock Someone on Instagram See Who Viewed You Great Tools to Track Comments Remove Followers on Instagram Tips to Get a Shoutout on Instagram Attract More Instagram Followers Delete 'Suggestions for You' IG Tips & Tricks Instagram Tips and Tricks to Try Add Highlights on Instagram Learn About Instagram Direct Use Instagram's Close Friends Feature How to Delete or Deactivate Your Account Reactivate Your Account Reset Your Password Get Started With Location Tagging How to Repost Shoot Videos with Instagram Video Understanding IG Privacy & Security Hide Your Story on Instagram Does IG Send Screenshot Notifications? Make Your Instagram Account Private See Who Saved Your Instagram Posts Download Everything IG Knows About You Manage Multiple Instagram Accounts Hiding Photos Rather Than Deleting Them How to View Private Instagram Accounts What Is the Instagram Virus? Top Instagram Scams The Instagram Money Scam Engaging Users on Instagram Start an Instagram Live Video How to Sell on Instagram Use an Instagram Creator Account Make Money as an Instagram Influencer How to Get More Likes Things You Should Definitely Do Get on the Instagram Explore Page The Best Instagram Apps to Boost Engagement How to Make a Poll Instagram Extras: Captions & More Steal These: The Best Instagram Captions Discover the Best Instagram Filters Have Fun With Instagram Hashtags Use Emoji Hashtags on IG The Easy Way to Track IG Hashtags How to Use the IG Questions Sticker Using Instagram on Other Platforms Can You Get Instagram on Apple Watch? Use Instagram on a PC or Mac Get Instagram for iPad What is the Galaxy S10 Instagram Mode? View Instagram on the Web Online Connect Instagram to Facebook Tools for Posting From the Desktop Tweet Share Email In days past, both big brands and small shops had to link to their products via their Instagram bio. Now, shops can use Instagram Shopping to showcase their products for purchase. Via the shopping feature, you can browse, shop, and purchase products while still inside the Instagram app. The instructions in this article apply to users using the Instagram app on their mobile device. How to Browse Products on Instagram There are two different ways to browse products on Instagram. If you want to shop the brands you already follow, simply visit their Feed or their Stories. Once you locate an image or story with a product you're interested in, tap the shopping bag icon to reveal the item's name and the price. If you want to purchase the item, tap the item's name to see the product description. To continue on with your purchase, tap View on Website to complete your transaction. Purchasing Products From Brands You Don't Follow You can also browse products from brands you don't follow by using Search & Explore. Tap the magnifying glass icon at the bottom of your device go to Search & Explore. At the top of your screen, tap Shop. Here, you'll find products you can purchase from brands you don't already follow. To make browsing easier, you can choose from categories such as beauty, clothing, home decor, and travel products. Simply tap Categories from the top of your screen, then tap which category you wish to browse. How to Purchase Products on Instagram Have you found a product you wish to purchase via Instagram Shopping? It's super simple to do. Tap the shopping bag icon in the photo or story. Tap View on Website. Instagram will open the website right inside the app. Carry out the transaction just like you normally would. Instagram protects purchases made in this way, via the app, with their Purchase Protection Policies. This means Instagram has your back if you don't receive your item, the product arrives damaged, or the merchant doesn't follow their stated refund policy. How to Create an Instagram Shopping Collection Instagram makes it easy to curate a unique shopping list using Instagram Collections. This is super helpful when you want to purchase an item at a later time. To save an item to a Collection, tap the bookmark icon underneath the image of the product. Instagram will save the image to a Collection titled Wish List. To find your Collection later, visit your profile and tap the hamburger menu in the top right corner of your screen. Next, tap Saved, then tap the Collection with the shopping bag icon.