How to Upload a Podcast to Spotify

Anyone can get their podcast on the Spotify streaming service and apps

A man recording a podcast with a microphone and laptop.

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Initially, podcasters had to use a third-party service, such as Anchor, to get their podcast episodes listed on Spotify. Fortunately, in mid-2019, Spotify began accepting direct submissions and now anyone can upload a podcast to Spotify for free and within just a few minutes.

How to Upload a Podcast to Spotify

It’s important to realize that Spotify functions as a podcast discovery and listening service, not a podcast hosting service. Basically, you can’t upload your podcast episodes to Spotify’s servers and you’ll need to either host the files on your own website or use a podcast hosting provider.

There are a large number of quality podcast hosting services that offer both free and paid options.

You can, however, submit your podcast to Spotify to have it listed on its directory, and to make episodes available to stream or download via the Spotify app.

What Are the Benefits of Getting a Podcast on Spotify?

There are several reasons why podcasters should consider putting their podcast on Spotify:

  • Spotify will grow your audience: Having your podcast discoverable by millions of listeners is pretty significant.
  • You maintain all rights: You can still list your podcast on other directories and services, such as Stitcher, when on Spotify.
  • Powerful analytics: Spotify gives you data on what episodes are being listened to, how long they're listened for, and when people stop listening to an episode.
  • Listener data: Spotify can also let you know what sort of music your listeners are interested in, as well as basic demographic stats.
  • Instagram and Twitter integration: Both social networks provide audio previews of Spotify podcast episodes when they’re shared by users.

How to Get My Podcast on Spotify

To get your podcast on Spotify, you’ll need to have the RSS feed and at least one episode hosted on your website or a podcast hosting service. Once you’re ready, do the following to submit your podcast to Spotify.

  1. Open your preferred web browser and go to the Spotify for Podcasters website.

  2. Select Get Started.

    Submitting a podcast on the Spotify for Podcasters website.
  3. Log into your Spotify account or create a new account if you don’t have one.

    Submitting a podcast on the Spotify for Podcasters website.

    It’s perfectly fine to use the account you use to listen to music or podcasts on Spotify. However, if you run a podcast with a group of people, it can be a good idea to discuss beforehand whose account will be used to manage the podcast listing.

  4. Select Get Started.

    Submitting a podcast on the Spotify for Podcasters website.
  5. Paste the RSS feed of your podcast into the available text field. The website will automatically scan the feed to make sure it’s valid.

    Submitting a podcast on the Spotify for Podcasters website.

    You RSS feed must contain a public email address to be approved. Spotify will send a confirmation code to this email address to make sure you own this podcast and can manage it. You should be able to set your email address to public within the settings of your podcast hosting provider.

  6. If valid, a green approval message will appear under the RSS feed address. Select Next.

    Submitting a podcast on the Spotify for Podcasters website.
  7. Select Send Code.

    Submitting a podcast on the Spotify for Podcasters website.
  8. Spotify will now email you a code. Open the email, copy the 8-digit code, paste it into the field on the Spotify website, then select Next.

    Submitting a podcast on the Spotify for Podcasters website.
  9. Select your country, language, host, and category using the four drop-down menus.

    Submitting a podcast on the Spotify for Podcasters website.

    This data may be used to suggest your podcast to potential new listeners, so be strategic with your choices. For example, if you’re based in Tokyo, but you’re targeting listeners in Sydney, select Australia as your country. 

  10. The option to choose several sub-categories may appear depending on what main category you chose for you podcast. Choose up to three sub categories, then select Next.

    Submitting a podcast on the Spotify for Podcasters website.
  11. Confirm all of the information is correct and select Submit. If you want to change something, select Go Back and make the required changes.

    Submitting a podcast on the Spotify for Podcasters website.

    Your podcast could be immediately accepted by Spotify or the approval process could take several days. If it’s accepted immediately, you'll be told so as soon as you select Submit. If not, you'll be emailed once your podcast is live on Spotify.

  12. Once accepted, you can view your podcast stats by logging into the Spotify for Podcasters website, then select your podcast name.

    Podcast stats on the Spotify for Podcasters website.

It may take a few days, but eventually you'll be able to view how many followers your podcast has, how many listens each episode has, and the age, gender, and nationality of your listeners. You should also be able to see what artists are the most popular among your listeners.