Social Media Instagram How to Sell on Instagram Use the shoppable posts feature to boost sales of your products by Brad Stephenson Freelance Contributor Brad Stephenson is a freelance tech and geek culture writer with 12+ years' experience. He writes about Windows 10, Xbox One, and cryptocurrency. our editorial process Facebook Twitter LinkedIn Brad Stephenson Updated on October 01, 2019 The Ultimate Guide to Instagram The Ultimate Guide to Instagram Introduction Instagram Basics How to Use Instagram Instagram Tips for Beginners Check Messages on Instagram Add or Change an Instagram Background Search Instagram for Tags and Users Add Music to Instagram Video Use Instagram Video Chat Try Instagram Shopping Get Verified on Instagram Clear Search History on Instagram Posting on Instagram The Best Time to Post Save a Draft of a Post Repost an Instagram Story See Previously Liked Posts Post a GIF to Instagram Add Multiple Photos to Stories Save Instagram Videos How to Quickly Repost Photos Saving Photos Deleting Photos and Videos View Saved Posts With Instagram Collections Working With Followers Mute Someone on Instagram See Who Unfollowed You on Instagram Block Someone On Instagram Unblock Someone on Instagram See Who Viewed You Great Tools to Track Comments Remove Followers on Instagram Tips to Get a Shoutout on Instagram Attract More Instagram Followers Delete 'Suggestions for You' IG Tips & Tricks Instagram Tips and Tricks to Try Add Highlights on Instagram Learn About Instagram Direct Use Instagram's Close Friends Feature How to Delete or Deactivate Your Account Reactivate Your Account Reset Your Password Get Started With Location Tagging How to Repost Shoot Videos with Instagram Video Understanding IG Privacy & Security Hide Your Story on Instagram Does IG Send Screenshot Notifications? Make Your Instagram Account Private See Who Saved Your Instagram Posts Download Everything IG Knows About You Manage Multiple Instagram Accounts Hiding Photos Rather Than Deleting Them How to View Private Instagram Accounts What Is the Instagram Virus? Top Instagram Scams The Instagram Money Scam Engaging Users on Instagram Start an Instagram Live Video How to Sell on Instagram Use an Instagram Creator Account Make Money as an Instagram Influencer How to Get More Likes Things You Should Definitely Do Get on the Instagram Explore Page The Best Instagram Apps to Boost Engagement How to Make a Poll Instagram Extras: Captions & More Steal These: The Best Instagram Captions Discover the Best Instagram Filters Have Fun With Instagram Hashtags Use Emoji Hashtags on IG The Easy Way to Track IG Hashtags How to Use the IG Questions Sticker Using Instagram on Other Platforms Can You Get Instagram on Apple Watch? Use Instagram on a PC or Mac Get Instagram for iPad What is the Galaxy S10 Instagram Mode? View Instagram on the Web Online Connect Instagram to Facebook Tools for Posting From the Desktop Freudenthal Verhagen/Stone/GettyImages Tweet Share Email Once an Instagram account has been connected to a Facebook shop, products can be individually tagged within Instagram posts, and these tags can be tapped to go to your online store to make a purchase. Here’s how to sell on Instagram by activating Shoppable tags on your Instagram posts. An Instagram account cannot connect to a Facebook Marketplace listing. The shoppable posts feature only works with stores hosted within a Facebook business page. Facebook Marketplace and the Facebook shop feature are completely different from one another. What You’ll Need to Sell on Instagram Creating a shop on Instagram is a little more complex than just manually entering a product name, description, and link. Before you can get started, you’ll need to have the following: An Instagram Business account: You can switch to an Instagram Business account at any time, just tap Settings > Account > Switch to Business Account.A Facebook business page: A Facebook business page can be created for free by anyone on Facebook.An active shop on your Facebook business page: This can be a shop you’ve manually created yourself or a Facebook shop powered by Shopify. How to Sell Products on Instagram Once you have your Instagram Business account set up and an active Facebook shop on your Facebook business page, you’re ready to link all three together and begin making shoppable posts on Instagram. Open the Facebook Products Catalog web page in a web browser on your computer. Select the name of the Facebook shop you want to sell from on Instagram. The Facebook business page must be the same one that’s connected to your Instagram Business account. Select Settings. Next to Business Manager Account, select Connect. Choose a Facebook account from the drop-down menu that you want to manage your Facebook shop with and select Connect. Odds are that you’ll only have the one option which will be your personal account. This is completely fine and normal. Open the Instagram app on your iOS or Android device. Tap the hamburger menu in the top-right corner. Tap Settings > Business. Tap Sign up for shopping. Tap Continue. Tap Submit for Review. Instagram staff will personally review your application and either approve or reject it within a few days. You'll receive a notification within the Instagram app once the decision has been made. Once approved, you can add product links. Tap the new Tag Products field when creating a new Instagram post, then type in the product’s name. It works in much the same way as when tagging other people in an Instagram post. Products must be approved and live in your Facebook page before you can tag them in Instagram. If they don’t appear when you type in their name, they may still be pending on Facebook. What Can’t You Sell on Instagram? Instagram shops are primarily intended for selling physical products, not services. The sale of all products must also comply with the laws and regulations of their base country and that which the merchandise is being sent to. The following products are banned on Instagram: Drugs or medicines.Tobacco and tobacco related products.Health supplements and healthcare products.Guns or other weapons, ammunition, and explosives.Animals.Alcohol.Human or animal body parts.Digital products and services.Money, digital money, or cryptocurrencies such as Bitcoin. It’s incredibly important to read through the official Instagram policies. Violating them, unintentionally or otherwise, may get your Instagram shop or account disabled. How to Sell Stuff on Instagram Without a Store If you don’t have an online store on Facebook and have no interest in setting one up, you can still sell products and services on Instagram by promoting them in a Facebook post and placing a link to where your followers can purchase your item on your Instagram profile. Instagram doesn’t allow links to websites in post descriptions, but you're allowed one link on your main profile. A common practice is to say “Check out the link in my profile” in a post description, then edit the link on your profile. Another good strategy for selling things on Instagram is to post a photo or video of your product in an Instagram Story. If you have over 10,000 followers, you’re also able to add a link to your Story which your followers can visit by swiping up on the screen. These linking methods can also be used to direct people to your personal or business website. Try adding music to your Instagram Story to really get the attention of your followers.