How to Sell On Facebook

Sell stuff online with Facebook's free Marketplace feature

Facebook Marketplace is a free feature on the Facebook app and website that allows users to sell stuff online to local buyers.

Sellers can create listings for products and services on Facebook Marketplace using either the Facebook website or smartphone apps and the entire process typically takes around a few minutes to complete.

Here's everything you need to know about how to add a service or item listing to Facebook Marketplace.

How to Sell on Facebook Marketplace on Desktop

Facebook Marketplace is built directly into the main Facebook website which can be accessed via an internet browser like Safari, Edge, Firefox, or Brave. You will need to have a Facebook account and be logged into it in order to access the Marketplace section of the site.

  1. Go to the Facebook website and click Marketplace from the menu on the left.

    Alternatively, you can also go directly to Facebook Marketplace by going to https://www.facebook.com/marketplace/ 

    Marketplace on the Facebook home page
  2. Click Create New Listing.

    The Create New Listing button in Facebook Marketplace
  3. Select a Listing Type. Your options are items, cars, and homes for rent or sale.

    Listing types in Facebook Marketplace
  4. Click Add Photos to include pictures of the item in your listing.

    All Facebook Marketplace listings must feature at least one photo.

    The Add Photos button in Facebook Marketplace
  5. Enter a Title, Price, and Category for your listing.

    It's important for your listing to be placed in the correct category as this will help shoppers find it. Facebook may also delete your listing and penalize your account if you add it to the wrong section.

    The Title, Price, and Category fields in Facebook Marketplace
  6. Enter a Description to provide more details about your item, like its condition, function, or anything else sellers might need to know.

    The Description field on Facebook Marketplace
  7. Your general location should already be filled in. If it's incorrect or you wish to change it, click on the field and type in a new area.

    This is the geographical area you're willing to sell in, not your home address.

    The Location field in Facebook Marketplace
  8. Use the Availability menu to specify how many pieces you're selling. The options are:

    • List as Single Item: You have one piece to sell.
    • List as In Stock: If you have multiples of the same item to sell, use this option to keep your listing active even after someone buys one.
    The Availability menu on Facebook Marketplace
  9. Click Publish at the bottom of the screen to make your listing live.

How to Sell on Facebook Marketplace on Mobile

In addition to being available on the main Facebook website, Facebook Marketplace can also be accessed from within the official iOS and Android apps for smartphones and tablets. As with the desktop option, you will need to be logged into Facebook to buy and sell products and services on Facebook Marketplace.

  1. Open the official Facebook app on your smartphone or tablet.

  2. Tap the three-lined icon in the horizontal menu.

    The menu will be at the top of the screen on Android devices and along the bottom on those running iOS such as the iPhone and iPad.

  3. Tap Marketplace.

    The Marketplace feature is not supported on iPod touch so the link will not appear when using the app on one of those devices.

  4. Tap Sell.

    Starting a listing on Facebook Marketplace on mobile
  5. A list of three categories will pop up. Tap on the one that best matches what you're selling.

  6. Add photos and fill out all of the description fields to describe your item.

  7. Tap Next in the upper-right corner of the screen.

    Creating a listing in Facebook Marketplace
  8. On the next screen, tap the dots next to everywhere you want your listing promoted on Facebook and then tap Publish.

    Your listing will still be discoverable within Facebook Marketplace regardless of whether you choose to promote it via any of these options. This page is completely optional.

    Publishing a listing on Facebook Marketplace
  9. Your listing will go live immediately and will appear at the top of the Facebook Marketplace page on the Facebook website and within the apps.

What Happens Next?

After your Facebook Marketplace listing goes live, interested buyers will soon, hopefully, message you via Facebook Messenger to express interest. At this point, you'll need to personally negotiate a payment method and a time and place to make the exchange.

Facebook Marketplace does not process any payments nor does it organize shipping. It simply pairs sellers with potential buyers. The collection of payment and the delivery of the service or product is completely up to the seller.

Many Facebook Marketplace sellers choose to accept cash in hand, however, other good options for payment are peer-to-peer payment apps, bank transfers, and cryptocurrency.

Best App to Sell Stuff on Facebook Marketplace

There is no official Facebook Marketplace app for iOS or Android devices as the buy and sell app functionality is completely integrated into the main Facebook app and website.

While there are several unofficial apps designed to improve the Facebook Marketplace experience, the most-reliable way to sell and buy on Facebook Marketplace is still the main Facebook app that most people already have installed on their smartphone or tablet.

General Facebook Marketplace Tips

Selling items and services via Facebook Marketplace is a very quick process and is also fairly accessible. There are, however, some things to keep in mind when selling on the platform.

  • Always try to meet Facebook Marketplace buyers in a public place with a lot of people. If selling furniture or large items from home, make sure a friend, neighbor, or family member is also present.
  • Never give a product or service to a buyer before receiving payment.
  • Facebook Marketplace uses your main Facebook account to buy and sell items and services. This is convenient but may concern those who don't want strangers to know their full name.
  • Buyers can rate their experience with you so it's incredibly important to be a professional both with your communication and delivery of the service or product. A large number of bad reviews could turn future buyers away.
  • While almost anything can be sold on Facebook Marketplace, it's important to remember that the selling of animals and healthcare products is prohibited.
  • If you're selling more than one item on Facebook Marketplace, it can be a good idea to meet multiple buyers at the same time and place to make the exchange. This can save you from spending a lot of time meeting each person individually.
  • If selling imported electronics, double-check with the buyer to make sure that they'll be able to use it. You don't want them claiming your product is faulty in a negative review.
  • Facebook Marketplace buyers have been known to change their minds on a purchase at the last minute or even forget to show up at the arranged time and place. To prevent frustrations, send all buyers a reminder or confirmation message via Facebook Messenger on the morning of the meetup to make sure they don't forget and are still interested.