How to Manage Multiple Instagram Accounts

Create a second account (or more) to improve your social profile targeting

Updated on December 02, 2020

Instagram is a popular social network for sharing photos and videos, but not all photos and videos belong on the same account. If you want to stick to a theme and target specific followers, consider creating multiple Instagram accounts.

You can switch between accounts without signing in and out of the app every time you want to access a different account.

Why Create Multiple Instagram Accounts?

You need multiple Instagram accounts if:

You want to keep your personal account private while publicly sharing other content.
You already have an existing personal account and want a new one for a business or brand.
You have content for a specific interest that you want to share separately from your personal account—such as photography, makeup tutorials, fashion, drawing, fitness, etc.

Having multiple accounts connected to your Instagram app makes it convenient to switch between accounts and check them regularly throughout the day.

You can add up to five Instagram accounts to the Instagram app.

This article covers how to create additional Instagram accounts on the app and website, plus how to switch between accounts, post to multiple accounts at once, and more.

How to Create Another Account in the Instagram App

When you add an Instagram account to the app, you'll remain signed in to all of your Instagram accounts until you manually sign out.

The following instructions can be followed for both the Instagram iOS app and the Instagram Android app. Images are provided from the iOS app.

Open the Instagram app on your mobile device, and sign into any one of your accounts.
Tap the Profile icon.
Tap the menu icon.
Select Settings.
Scroll down to the Logins section and tap Add Account.
Select Create New Account and enter the requested information.

Once successfully logged in to the new account, the Instagram app will automatically switch to it. Don't worry—you're still signed into your original account.

If you use the Instagram app on more than one mobile device, you must add your accounts to each device separately.

How to Switch Between Multiple Instagram Accounts on the App

Now that you've added at least one more account to your Instagram app, here's how to switch between your accounts:

Tap your Profile icon.
At the top of the screen, tap the three dots next to your account name.
Select your other account.

There's an option to add more accounts from this menu. Tap Add Account to add another instagram account.

How to Create Another Instagram Account on the Website

To create an additional Instagram account from your web browser, you must first log out of Instagram. If you're using a web browser with cookies enabled for the Instagram website (such as Google Chrome), the Instagram main login page will remember your login details for all accounts.

Navigate to Instagram.com and sign into your account.
Click the Profile icon in the upper-right corner of the screen.
Select Log out in the drop-down menu.
Select Sign Up to create a new account.
Enter all requirements to create a new Instagram account. You are also given the option to log in with Facebook.

How to Switch Between Multiple Instagram Accounts on the Web

You can switch between Instagram accounts in a web browser like Google Chrome, which remembers your login details via cookies.

Navigate to Instagram in your web browser, and sign into your account.
Select the Profile icon in the upper-right corner.
Choose Switch Account in the drop-down menu

Posting to Multiple Instagram Accounts at Once

If you want to share a post on more than one of your accounts at once, you can do so from the Instagram app. Before posting, locate the Post to Other Accounts section, and tap the on/off switch next to the Instagram accounts that you want to post to.

Click Share in the upper-right corner. You can also share a post to other connected social media platforms by turning them on.

Instagram - select accounts under Post to Other Accounts

If you post to multiple accounts, you won't be able to post to other social networks (e.g., Facebook, Twitter, Tumbler) unless the Instagram account you're posting to is associated with your other social networking accounts.

Managing Notifications for Multiple Instagram Accounts

To turn Instagram notifications on or off so that you receive only the notifications that you want:

Tap the Profile icon.
Select the Menu icon.
Tap Settings.
Select Notifications in the drop-down menu. You can pause all notifications or receive notifications for:
- Posts, stories and comments
- Following and followers
- Direct messages
- Live and IGTV
- From Instagram
Repeat steps 1-4 for each of your Instagram accounts.

Logging Out of Multiple Instagram Accounts

You can log out of any of your connected accounts separately or all at once on the Instagram app.

Tap your profile image.
Select the menu icon
Tap Settings.
Scroll down to the Logins section and select Log Out.
Select the accounts you wish to log out from and tap Log Out at the bottom of the screen.

Logging out will disconnect the accounts from the app, and they will no longer appear in the list of accounts when you tap your username on your profile tab.