How to Manage Multiple Instagram Accounts

Create a second account (or more) to improve your social profile targeting

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Updated on February 4, 2021

Instagram is a popular social network for sharing photos and videos, but not all photos and videos belong on the same account. If you want to stick to a theme and target specific followers, consider creating multiple Instagram accounts.

This article covers how to create additional Instagram accounts on the app and website, plus how to switch between accounts, post to multiple accounts at once, and more.

Why Create Multiple Instagram Accounts?

You need multiple Instagram accounts if:

You want to keep your personal account private while publicly sharing other content.
You have an existing personal account and want a new one for a business or brand.
You have content for a specific interest that you want to share separately from your personal account, such as photography, makeup tutorials, fashion, drawing, or fitness.

Having multiple accounts connected to your Instagram app makes it convenient to switch between accounts and check them regularly throughout the day.

You can add up to five Instagram accounts to the Instagram app.

How to Create Another Account in the Instagram App

When you add an Instagram account to the app, you remain signed in to all of your Instagram accounts until you manually sign out.

The following instructions can be followed for both the Instagram iOS app and the Instagram Android app. Images are provided from the iOS app.

Open the Instagram app on your mobile device, and sign in to one of your accounts.
Tap the Profile icon.
Tap the Menu icon.
Select Settings.
Scroll down to the Logins section and tap Add Account.
Select Create New Account and enter the requested information.

Once successfully logged in to the new account, the Instagram app automatically switches to it. Don't worry—you're still signed in to your original account.

If you use the Instagram app on more than one mobile device, you must add your accounts to each device separately.

How to Switch Between Multiple Instagram Accounts on the App

Now that you've added at least one more account to the Instagram app, here's how to switch between your accounts:

Tap your Profile icon.
At the top of the screen, tap the three dots next to your account name.
Select your other account.

There's an option to add more accounts from this menu. Tap Add Account to add another Instagram account.

How to Create Another Instagram Account on the Website

To create an additional Instagram account from a web browser, log out of Instagram. If you use a web browser with cookies enabled for the Instagram website (such as Google Chrome), the Instagram main login page remembers your login details for all accounts.

Navigate to Instagram.com and sign in to your account.
Click the Profile icon in the upper-right corner of the screen.
Select Log out in the drop-down menu.
Select Sign Up to create a new account.
Enter the requirements to create a new Instagram account. You also have the option to log in with Facebook.

How to Switch Between Multiple Instagram Accounts on the Web

You can switch between Instagram accounts in a web browser like Google Chrome, which remembers your login details via cookies.

Navigate to Instagram in a web browser, and sign in to your account.
Select the Profile icon in the upper-right corner.
Choose Switch Account in the drop-down menu.

Posting to Multiple Instagram Accounts at Once

If you want to share a post on more than one of your accounts at once, you can do so from the Instagram app. Before posting, locate the Post to Other Accounts section, and tap the on/off switch next to the Instagram accounts that you want to post to.

Click Share in the upper-right corner. You can also share a post to other connected social media platforms by turning on those accounts.

Instagram - select accounts under Post to Other Accounts

If you post to multiple accounts, you can't post to other social networks (such as Facebook, Twitter, and Tumbler) unless the Instagram account you're posting to is associated with your other social networking accounts.

Manage Notifications for Multiple Instagram Accounts

To turn Instagram notifications on or off so that you receive only the notifications that you want:

Tap the Profile icon.
Select the Menu icon.
Tap Settings.
Select Notifications in the drop-down menu. You can pause all notifications or receive notifications for:
- Posts, stories, and comments.
- Following and followers.
- Direct messages.
- Live and Instagram TV.
- From Instagram.
Repeat steps 1 through 4 for each of your Instagram accounts.

Log Out of Multiple Instagram Accounts

You can log out of any of your connected accounts separately or all at once on the Instagram app.

Tap your profile image.
Select the Menu icon
Tap Settings.
Scroll down to the Logins section and select Log Out.
Select the accounts you wish to log out from and tap Log Out at the bottom of the screen.

Logging out disconnects the accounts from the app. Those accounts no longer appear in the list of accounts when you tap your username on your profile tab.

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