Creating an Interview Page on Your Site to Attract and Prepare Your Guests

An interview page can attract and prepare guests for your podcast

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Are you a podcaster who accepts guest speakers on a regular basis? Do you find it tough to recruit guests and prepare them for the experience? Then you need to start thinking about an onsite resource that can attract and prepare guests. For SEO purposes and practical reasons, you should consider a specific page on your website.

Why Do You Want Guests On Your Podcast?

There are numerous benefits to encouraging guests to appear on your podcasts. Firstly, they offer your podcast additional exposure as guests are likely to promote their participation to their social media followers and perhaps email subscribers. This can increase traffic and subscribers to your podcast.

Secondly, engagement with guests on podcasts interests listeners. When podcasts have just one person speaking, they can be poorly received as there is no engagement or differentiation. It sounds to the listener like they are attending a workshop, rather than listening to a conversation.

Finally, a podcast guest is a nice way to theme your podcast naturally. You can use niche experts to focus your podcast episodes on a topic while exposing your audience to more expertise and experience.

Why Promote Your Guest Spots On Your Podcast?

While you might have an extensive network of contacts, it is likely that only a proportion of them would be willing to appear on your podcast. Others might not be suitable, or carry a brand message that is the opposite of yours and having too many of the same set of guests offers limited benefits to your podcast.

Of course, as well as looking for guests to appear on your podcast, there will be others who will be looking to appear on podcasts. These people actively use search engines and other sites to find opportunities for their brand. By having a dedicated page to recruit and prepare guests on your website, you can attract candidates through search engines.

What To Include In Your Recruitment Pitch

When you are looking to recruit guests to your podcasts, you need to pitch to them. Potential guests will need to assess whether they feel there is any benefit to them of appearing on your show.

This might include factors such as:

  • Whether you are connecting with the right audience.
  • Whether you are promoting your podcast to a large enough audience.
  • How you promote your podcast to your audience (social media, email, etc.).
  • Other guests that have appeared on your show before.

After this, they will decide whether your podcast show is right for them, though they may also require other information to support their application to your podcast. For instance, they will want to know how they can apply, when recording will take place, what equipment they might need and how your podcast will be edited/published.

These are vital pieces of information which can give indications of your professionalism and reliance. Also, if you make requesting a guest spot easy on your podcast, you are likely to attract more potential guests.

Follow this simple, quick guide for creating the perfect recruitment pitch on your page. 

1. Start with the Benefits of Appearing on Your Podcast

Whether you are featured on other websites regularly or have a subscription list that contains thousands, you should promote why it is worth being a guest on your podcast. In some cases, you can use social media signals to demonstrate how popular you are. You might even want to include real statistics of how previous guests benefited from appearing on your podcast. 

2. Appeal to Your Main Audience

Every podcast has a primary audience group, who are essential to your recruitment drive. If your audience is of interest to potential podcast guests, then they will immediately sign up.

Give a detailed account of who your audience is on the page. Include who they are, why they listen to your show and the type of interactions you can get from them. At this point, you can further promote your brand’s podcast by publishing reviews from the audience, as well as previous guests. This further enhances the reputation of your podcast to others on the network.

3. Include Instructions on How to Apply

Every podcast has a different application structure. You might ask prospective guests to email a request to you or to fill in a website form to submit their interest. The details you require can be tailored to your needs. For instance, you might want guests who have been in the industry for many years or who are experienced podcast guests. You might also want to limit those who are direct competitors to your services and concentrate on guests who offer complementary products.

In the application, you might want to include what message they would like to promote during their guest appearance and any topic ideas they have. You could use this information to slot them into a pre-arranged week when you want to discuss that topic.

Preparing Your Guests For Their Spot

In addition to the recruitment pages, you’ll also want to let your guests know what they can expect on your show and include plenty of information.

First, include what technology and software the guest will need to record the show. If you do a live in-person recording, additional technology may not be required. You will, however, need to state clearly if they are required to attend a specific location to record the episode.

It is also beneficial to provide a template of your show to the prospective guest podcaster. This could include what type of questions you usually ask, where they will have opportunities to promote their brand and when you will be asking them for case studies or opinions about your industry. This will also help your guests prepare for the interview

The more information you provide in advance, the better prepared they will be for your podcast episode. This can reduce the length of time your guests take to think about their answers and will allow for a smoother running show.

You might also like to introduce a promotional calendar so potential guests are aware of when they might receive high traffic due to the promotion of the podcast. This can include when the podcast is out on iTunes, posted on your website, and when it is promoted on which social media channels.

Using An Example

Prospective guests might also like to see how the process works by listening to how other guests have appeared on your show. Have examples of previous shows, and comment about the results that the show brought.

For example, you could promote the show with the most downloads and another with the best social media shares. Talk about how the guests helped promote the podcast and give the feedback from the audience.

These examples can also be linked to your iTunes or other host provider to confirm your subscription numbers and for them to listen to more episodes and get a feel for the type of podcaster you are.