Smart & Connected Life Smart Home How to Change Alexa's Voice to Samuel L. Jackson Turn Alexa into Samuel L. Jackson By S.E. Slack Strategy Director, Lifewire.com S.E. Slack has 30+ years' experience writing about technology. She has authored 12 books and thousands of articles, and she has worked for IBM and Microsoft. our editorial process LinkedIn S.E. Slack Updated February 25, 2020 Smart Home Amazon Smart Home: Alexa & Amazon Echo Your Best Year Ever: College Tech Tips Appliances & Lighting Google Tweet Share Email Amazon is offering celebrity voices for Alexa, starting with Samuel L. Jackson. It's easy to get his distinctive voice and unforgettable phrasing, but you'll have to pay a fee for the privilege. How Alexa Celebrity Voices Work This celebrity voice feature is actually an Alexa skill that you enable to let you hear Samuel L. Jackson's voice when you request music, set a timer, the weather forecast, and other basic items. However, you won't hear him respond to list, reminder, skill, or Amazon shopping requests; he will instead toss the conversation over to Alexa with a comment like, 'Yeah, that's important. Let's ask Alexa.' Once enabled, you can ask Sam questions on any Echo devices connected to your account. This skill is only available for devices using the United States English language option. It costs .99 cents to enable. How to Change Alexa Voice to Samuel L. Jackson's You can enable this skill on any of the Echo devices connected to your Amazon account. Follow these steps: There are two versions of Jackson's voice available: Explicit and clean. You can toggle between the two versions using the Alexa app if you prefer to use his voice around children or others who could be offended by the explicit version. Instructions are provided below. Activate your Echo device with your wake word. Initiate the skill by saying "Alexa, introduce me to Samuel L. Jackson." After a lengthy explanation of how the skill works, you'll be asked to confirm your purchase. Say "Yes." To use the skill, preface your requests with your wake word, then "Ask Sam," then request music, set a timer, get the weather, learn a funny joke, or other items. You can also ask questions about Jackson's career and interests. Example: 'Alexa, ask Sam what day it is.' How to Switch Between Explicit and Clean Versions of Samuel L. Jackson You can't make this change using your Echo device; you need to use the Alexa app by following these steps: Open the Alexa app on your smartphone. Tap the hamburger menu at the top left of the app to open the primary Alexa menu. Then tap Settings. Under Alexa Preferences, tap Voice Responses. Under Celebrity Voices, tap Samuel L. Jackson. Next to Explicit Content, toggle the switch to On or Off. On allows explicit phrases from Jackson; Off provides cleaner phrases. Additional Information About Amazon Celebrity Voices While Amazon does offer other celebrity voice skills, such as Gordon Ramsay, they are not skills that perform the same actions the Jackson skill does. Ramsay, for example, only rates a dish you have made and offers a critique; he does not provide answers for weather or set timers, etc. Watch for Amazon to announce additional celebrity voices that actually perform tasks like Jackson does.