How to Add Safari Bookmarks on an iPhone or iPod touch

Create shortcuts to your favorite websites on your iOS home screen

When you surf the web on an iPhone or iPod touch using the Safari browser app, it's possible to save links to websites you want to visit again later. Learn how to quickly access URLs for images, videos, web pages, and anything else that can open in the Safari browser for iPhone with bookmarks.

This article applies to all iPhone and iPod touch devices with iOS 12, iOS 11, or iOS 10. The process of adding Safari bookmarks on the iPad is slightly different.

Bookmarks vs. Favorites

People often use the words bookmarks and favorites interchangeably. However, there is a distinction between the two folders in the Safari app on the iPhone and iPod touch.

In iOS, a favorite is one type of bookmark. Bookmarks on an iPhone or iPod touch appear in a default primary folder in Safari, where all bookmarked pages are stored. Anything added to this folder is accessible through the Bookmarks icon in Safari so that you can access those saved links at any time.

Favorites is a folder stored within the Bookmarks folder. It's the first folder you see when you access Bookmarks. You don't get quicker access to favorites than to bookmarks on an iPhone or iPod touch. However, on an iPad, the favorites appear as tabs at the top of every Safari page you open, so you're one tap away from any one of them. You can add additional custom folders to either folder to organize your bookmarks on any iOS device.

It's also possible to add bookmark shortcuts to the iPhone or iPod touch home screen so that you can instantly access websites without first opening Safari.

How to Add Bookmarks in Safari for iPhone

To add a bookmark or favorite to Safari on your iPhone or iPod touch:

  1. Open Safari and go to the URL you want to bookmark.

  2. Tap the Share icon at the bottom of the page. It looks like a box with an arrow pointing up.

    On an iPad, the Share and Bookmark icons are at the top of the screen. With that exception, adding bookmarks on the iPad is the same as on the iPhone or iPod touch.

  3. In the Share menu, tap Add Bookmark or Add to Favorites.

    Alternatively, press and hold the Bookmark icon (it looks like an open book) beside the Share icon and select Add Bookmark.

  4. Accept the web page name or enter a new name for the bookmark in the field provided.

  5. If you selected Add to Favorites, tap Save. If you chose Add Bookmark, select a folder from the list on the screen, which includes Favorites and any folders you made, then tap Save.

    The Share button, "Add Bookmark/Add to Favorites" options, and Save button in Safari on an iPhone

How to Edit and Arrange Bookmarks

You can edit and arrange your bookmarks in a few ways:

  • To view and organize folders and bookmarks, tap the Bookmark icon at the bottom of any Safari screen to display a list of folders.
  • To edit folders, tap one to open it and display the individual URLs saved in the folder, then tap Edit.
  • To delete a folder or bookmark, tap the red minus next to the name.
  • To rearrange folders or bookmarks, drag the three-horizontal-line icon next to each entry up or down.
  • To add a folder, tap New Folder at the bottom of the editing screen.
Safari on iOS with the Bookmarks and Edit buttons highlighted