How to Add Safari Bookmarks on an iPhone or iPod Touch

Create shortcuts to your favorite websites on your iOS home screen

Close-up of green ribbon bookmark in a stack of books

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When you surf the web on the iPhone or iPod touch using the Safari browser app, it's possible to save links to websites you want to visit again later. Learn how to quickly access URLs for images, videos, web pages, and anything else that can open in the Safari browser for iPhone with bookmarks.

This article applies to all iPhones and iPod touch devices running iOS 12, iOS 11, or iOS 10. The process for adding Safari bookmarks on the iPad is slightly different.

Bookmarks vs. Favorites

The words "bookmarks" and "favorites" are often used interchangeably, but there is a distinction between the two folders in the Safari app on the iPhone and iPod touch.

In iOS, a favorite is one type of bookmark. Bookmarks on iPhone or iPod touch appear in a default master folder in Safari where all bookmarked pages are stored. Anything added to this folder is accessible through the Bookmarks icon in Safari so that you can access those saved links any time.

The Favorites folder functions in the same way, but it's stored within the Bookmarks folder. It's the first folder you see when you tap the Bookmarks icon on the iPhone or iPod touch. You don't get quicker access to favorites than to bookmarks on an iPhone or iPod touch, but on an iPad, the favorites appear as tabs at the top of every Safari page you open, so you're just one tap away from any one of them. You can add additional custom folders to either folder to organize your bookmarks on any iOS device.

It's also possible to add bookmark shortcuts directly to your iPhone or iPod touch home screen so that you can instantly access websites without first opening Safari.

How to Add Bookmarks in Safari for iPhone

To add a bookmark or favorite to Safari on your iPhone or iPod touch:

  1. Open Safari and go to the URL you want to bookmark.

  2. Tap the Share icon at the bottom of the page. It looks like a box with an arrow pointing up.

    On an iPad, the Share and Bookmarks icons are located at the top of the screen. With that exception, the process of adding bookmarks on the iPad is the same as on the iPhone or iPod touch.

  3. Tap Add Bookmark or Add to Favorites in the Share menu.

    Alternatively, press and hold the Bookmark icon (it looks like an open book) beside the Share icon and select Add Bookmark.

  4. Accept the web page name or enter a new name for the bookmark in the field provided.

    Adding a bookmark to Safari in iPhone or iPod touch
  5. If you chose Add to Favorites, tap Save. If you chose Add Bookmark, first select a folder from the list on the screen, which includes Favorites and any folders you've made, by tapping it. Then tap Save.

Editing and Arranging Bookmarks

To view and organize your folders and bookmarks, tap the Bookmark icon at the bottom of any Safari screen to display a list of folders. Edit the folders or click one to open it and display the individual URLs saved in the folder. From there, tap Edit to delete or rearrange the bookmarks.

Delete a folder or bookmark by tapping the minus sign in the red circle next to the name. Rearrange the folders or bookmarks by dragging the 3-horizontal-line icon next to each entry either up or down. Add a folder by tapping New Folder at the bottom of the editing screen.

Editing Safari Bookmark folders in iOS