How Many iPhones Have Been Sold Worldwide?

iPhone Family
iPhone Family. © Apple Inc.

With the iPhone being so ubiquitous, so popular with seemingly so many people, you may have asked yourself:

How many iPhones have been sold worldwide... ever?

In his introduction of the original iPhone, Steve Jobs said that Apple's goal for the first year of the iPhone was to capture 1% of the worldwide cell phone market. The company achieved that goal and now stands at somewhere between 20% and 40% of the market, depending on which country you're looking at.

Its share of the high-end, high-profit smartphone market is huge, though, with Apple earning between 60% and 70% of the worldwide profit on smartphones in 2013.

The totals listed below include all iPhone models (starting with the original up through the iPhone 6S series) and are based on Apple's announcements. As a result, the numbers are approximate.

We'll  update this figure whenever Apple reveals new numbers!

Cumulative Worldwide iPhone Sales, All Time

DateEventTotal Sales
July 27, 2016 1 billion
March 31, 2016iPhone SE released 
Sept. 9, 2015iPhone 6S & 6S Plus announced 
Oct. 2015 773.8 million
March 2015 700 million
Oct. 2014 551.3 million
Sept. 9, 2014iPhone 6 & 6 Plus announced 
June 2014 500 million
Jan. 2014 472.3 million
Nov. 2013 421 million
Sept. 20, 2013 iPhone 5S & 5C released 
Jan. 2013 319 million
Sept. 21, 2012iPhone 5 released 
Jan. 2012 319 million
Oct. 11, 2011iPhone 4S released 
March 2011 108 million
Jan. 2011 90 million
Oct. 2010 59.7 million
June 24, 2010iPhone 4 released 
April 2010 50 million
Jan. 2010 42.4 million
Oct. 2009 26.4 million
June 19, 2009iPhone 3GS released 
Jan. 2009 17.3 million
July 2008iPhone 3G released 
Jan. 2008 3.7 million
June 2007Original iPhone released 

Peak iPhone?

Despite the iPhone's terrific success over the last decade, its growth seems to be slowing. This has led some observers to suggest that we've reached "peak iPhone," meaning that the iPhone has achieved its maximum market size and will shrink from here.

Needless to say, Apple doesn't believe that.

The release of the iPhone SE, with its 4-inch screen, is a move to expand the phone's market. Apple has found that a large number of its current users haven't upgraded to the larger iPhone 6 and 6S series models and that in the developing world 4-inch phones are particularly popular. In order for Apple to keep growing the size of the iPhone market, it needs to win over larger numbers of users in developing countries like India and China. The SE, with its smaller screen and lower price, is designed to do that.