How To iPhone & iPod How Many iPhones Have Been Sold Worldwide? Share Pin Email Print Apple Senior Vice President Phil Schiller introduces the iPhone XS and XR. Apple Inc. iPhone & iPod Key Concepts Basics Installing & Upgrading Guides & Tutorials Tips & Tricks Switching from Android to iPhone by Sam Costello Sam Costello has been writing about tech since 2000. His writing has appeared in publications such as CNN.com, PC World, InfoWord, and many others. Updated January 17, 2019 With the iPhone being seemingly everywhere and so popular with so many people, you may have asked yourself: How many iPhones have been sold worldwide, all time? When he introduced the original iPhone, Steve Jobs said that Apple's goal for the first year of the iPhone was to capture 1% of the worldwide cellphone market. The company achieved that goal and now stands at somewhere between 20% and 40% of the market, depending on which country you're looking at. Overall marketshare also isn't the only important measure of success. Apple in particular is interested in the high-end, high-profit, high-priced smartphone market. In that area, the company is much more successful. Apple earned almost 80% of the worldwide profit on smartphones in 2016. That means most other smartphone makers actually lost money on every phone they sold! The total sales listed below include all iPhone models (starting with the original up through iPhone XS and XR) and are based on Apple's announcements. As a result, the numbers are approximate. The sales figures listed in this article are likely to be the last official sales figures we'll have for a while. That's because Apple has stopped providing public sales figures for the iPhone, as of Nov. 2018. In some ways, this isn't that unusual: many of its competitors, such as Amazon and Google, don't provide specific, detailed sales figures for their top products. In other ways, though, this is a huge change. We'll now have less information about Apple's most popular product, which is also one of the most important tech products in the world. We'll see if Apple ever starts reporting iPhone sales figures again. If it does, we'll be sure to update this article. Cumulative Worldwide iPhone Sales, All Time Date Event Total Sales Nov. 1, 2018 Apple announces it willstop reporting iPhone sales figures Nov. 1, 2018 2.2 billion Oct. 26, 2018 iPhone XR released Sept. 21, 2018 iPhone XS and XS Max released May 1, 2018 2.12 billion Nov. 3, 2017 iPhone X released Nov. 2, 2017 2 billion Sept. 22, 2017 iPhone 8 & 8 Plus released March 2017 1.16 billion Sept. 16, 2016 iPhone 7 & 7 Plus released July 27, 2016 1 billion March 31, 2016 iPhone SE released Sept. 9, 2015 iPhone 6S & 6S Plus announced Oct. 2015 773.8 million March 2015 700 million Oct. 2014 551.3 million Sept. 9, 2014 iPhone 6 & 6 Plus announced June 2014 500 million Jan. 2014 472.3 million Nov. 2013 421 million Sept. 20, 2013 iPhone 5S & 5C released Jan. 2013 319 million Sept. 21, 2012 iPhone 5 released Jan. 2012 319 million Oct. 11, 2011 iPhone 4S released March 2011 108 million Jan. 2011 90 million Oct. 2010 59.7 million June 24, 2010 iPhone 4 released April 2010 50 million Jan. 2010 42.4 million Oct. 2009 26.4 million June 19, 2009 iPhone 3GS released Jan. 2009 17.3 million July 2008 iPhone 3G released Jan. 2008 3.7 million June 2007 Original iPhone released Has Apple Hit Peak iPhone? Despite the iPhone's terrific success over the last decade, its growth seems to be slowing. This has led some observers to suggest that we've reached "peak iPhone," meaning that the iPhone has achieved its maximum market size and will shrink from here. Needless to say, Apple doesn't believe that (or, at least, doesn't want to believe it). To prevent the phone's sales from stagnating, the company has made a number of strategic moves with its products. First, it released the iPhone SE, with its 4-inch screen, to expand the iPhone's marketshare. Apple found that a large number of its current users haven't upgraded to the larger iPhone models and that in the developing world 4-inch phones are particularly popular. In order for Apple to keep growing the size of the iPhone market, it needs to win over larger numbers of users in developing countries like India and China. The SE, with its smaller screen and lower price, was designed to do that. Additionally, the company has pushed the high end of the iPhone line even higher, with new innovations like the Face ID facial recognition system and nearly edge-to-edge screen, both of which were introduced on the iPhone X and were later improved with the iPhone XS and XR. Those moves haven't proved to be enough, though, and iPhone sales are starting to slide. In fact, CEO Tim Cook issued a statement in early 2019 that iPhone sales were lower than the company had expected. The causes of this sales dip are complex and include tariffs on goods manufactured in China (like the iPhone) that are out of Apple's control, but many observers are concerned that the decade of runaway iPhone sales is coming to an end. Continue Reading What's the Limit of Apps and Folders on the iPhone? Should You Be Worried About Your iPhone Exploding? Charting The Explosive Growth of the App Store If Your iPhone Keeps Shutting Off, Get it Fixed Quick This is the Number of iPods Sold All-Time Apps Missing From Your iPhone? How to Get Them Back 8 Ways to Fix an iPhone Speaker That Won't Work 13 Ways to Save a Wet iPhone or iPod How to Fix the iPhone 4 Antenna Problems 9 Reasons Find My iPhone Is Not Working 7 Solutions for When Your iPhone Says No SIM Lost Your iPhone? Do This Right Away. Is Personal Hotspot Missing From Your iPhone? Fix It. Don't Buy a New iPhone Before Reading This Thinking About Buying An iPhone X? Here's What You Need To Know What Makes iPhone XS and iPhone XR Different?