Computers, Laptops & Tablets Apple 54 54 people found this article helpful How Many iPads Have Been Sold? After an early spike, the market for new iPads stabilized by Daniel Nations Writer Daniel Nations has been a tech journalist since 1994. His work has appeared in Computer Currents, The Examiner, The Spruce, and other publications. our editorial process Facebook Twitter LinkedIn Daniel Nations Updated on September 11, 2020 Apple iPad Macs Tweet Share Email Apple has sold more than 360 million iPads since the original debuted in 2010. These sales figures include the original 9.7-inch iPad and the 7.9-inch iPad Mini, which was introduced in 2012. The original iPad sold 3.27 million units in its first quarter and was deemed a success. Apple sold 16.12 million in the first quarter of fiscal 2016 and this number was called a disappointment because it failed to surpass the 21.42 million sold in the first quarter of 2015 or the 26.04 million sold in the first quarter of 2014. Apple's fiscal year starts in October, so Q1 sales account for the holiday season. While the original iPad debuted in March, the company switched to an October-November time frame with the 4th generation iPad. In 2016, Apple announced the 9.7-inch iPad Pro in March and skipped announcing a new iPad in the Fall. In 2018, the company announced a 9.7-inch iPad model in March and two iPad Pro models in October. Are iPad Sales Declining? In a word: Yes. But this is to be expected. If the computer were just now invented, it would have amazing sales for the first five years, but eventually, most people that wanted a computer would already have one. New sales would have to come from some other avenue such as businesses, new markets where people couldn't originally afford a computer, or upgrades from people who thought their computer required replacement. The upgrade cycle is what really drives the industry. Most of us have a computer, and we only buy one when our old one breaks or becomes too outdated. The iPad is just now starting that same cycle, with the iPad 2 and original iPad Mini — two of the best-selling iPads of all time — now among the best iPads that are obsolete. Apple is also focusing more on the enterprise market with the release of the iPad Pro line of tablets. These newer iPads rival a laptop in terms of pure performance and are paired with a new Smart Keyboard accessory. Apple also developed a partnership with IBM to advance enterprise solutions in various industries. And while the iPad may never again reach peak sales like the 26 million units sold in the first fiscal quarter of 2014, iPad sales have mostly stabilized. Apple sells approximately 10 million iPads per quarter. In a phone call following the end of the fiscal fourth quarter in 2018, Tim Cook announced that Apple would no longer report quarterly iPhone and iPad sales. iPad Sales by Quarter Quarter Sales Q3 2010 3.27 million Q4 2010 4.19 million Q1 2011 7.33 million Q2 2011 4.69 million Q3 2011 9.25 million Q4 2011 11.12 million Q1 2012 15.30 million Q2 2012 11.80 million Q3 2012 17.00 million Q4 2012 14.04 million Q1 2013 22.86 million Q2 2013 19.48 million Q3 2013 14.62 million Q4 2013 14.08 million Q1 2014 26.04 million Q2 2014 16.35 million Q3 2014 13.28 million Q4 2014 12.32 million Q1 2015 21.42 million Q2 2015 12.62 million Q3 2015 10.93 million Q4 2015 8.88 million Q1 2016 16.12 million Q2 2016 10.25 million Q3 2016 9.95 million Q4 2016 9.27 million Q1 2017 13.08 million Q2 2017 8.9 million Q3 2017 11.42 million Q4 2017 10.33 million Q1 2018 13.17 million Q2 2018 9.11 million Q3 2018 11.55 million Q4 2018 9.67 million More from Lifewire How Big Is the iPad? How Much Does It Weigh? Apple Glass: Release Date, Price, Specs, News, and Rumors A List of iPad Models and Generations What Is the iPad Mini? The iPad Comparison Chart The iPad's Screen Resolution for Different Models All About the First iPad Differences Between the 9.7-inch and 12.9-inch iPad Pro The History and Evolution of the iPad What Are iPad Sales All Time? Does the iPad 2 Have a Retina Display? Is It Worth Buying or Upgrading to an iPad Mini 2? The Difference Between the iPad Mini 4 and the Original iPad Mini Is the iPad Still Popular? How to Use Apple Scribble in iOS 14 When Does the New iPhone Come Out?