Why Google’s AI Shopping Makeover Is a Game-Changer for Online Shoppers

Google has just given its Shopping platform a major upgrade, and AI is the star of the show. The changes are designed to make shopping online easier and more useful. Whether you’re on the hunt for deals or trying to find something specific, AI is now doing a lot of the heavy lifting.

Similar to the recent updates to Gmail, one of the coolest parts of using AI in Google's shopping tool is how it simplifies your research. Let’s say you’re searching for a "men’s winter jacket for Seattle." Instead of scrolling through endless options, Google now gives you an AI-generated summary of what to consider, like how well the jacket handles rain and cold. You’ll also see product recommendations and easy-to-use filters, so you can find exactly what you’re looking for, whether it’s in stock near you or in your size.

The homepage is also getting more personal. It’s packed with products and videos that are based on what you’ve been shopping for, so you don’t have to start from scratch each time. It even remembers where you left off, so if you’re someone who researches for days (or weeks), you can pick up right where you stopped last time, continuing to shop with Google AI for the best results.

Google is also making it easier to find deals. There are price comparison tools, price tracking, and a Deals page tailored just for you. And if you want to try before you buy, the virtual try-on feature (thanks to AI and AR) helps make sure you’re confident in your purchase.

This AI update is still labeled "experimental," but you check out the new Google AI Shopping features on mobile or desktop, and it’s already rolling out in the U.S. "over the coming weeks" starting today.