Software & Apps Design How to Use the Color Gold in Graphic Design By Jacci Howard Bear Writer A graphic designer, writer, and artist who writes about and teaches print and web design. our editorial process Jacci Howard Bear Updated February 22, 2020 MirageC / Getty Images Design Graphic Design Photoshop Animation & Video 3D Design Tweet Share Email Like yellow, gold versatile in graphic design, able to convey a wide range of meanings and associations. This warm color can be cheerful and optimistic, or more traditionally, associated with opulence and elegance. Depending on the context, it can even convey garishness and materialism. A cousin to yellow (and orange and brown) is gold. While green may be the color of money (U.S. money, that is) gold is the color of riches and extravagance.— Jacci Howard Bear, Desktop Publishing Colors and Color Meanings The Meanings of the Color Gold Gold's association with wealth owes to the fact that it shares the color and name of a precious metal. Although all that glitters is not gold, the color gold still suggests grandeur and, on the downside, the excesses of the rich. It's also the traditional color and gift for 50th wedding anniversaries. It also signifies success: First-place medals and trophies are typically gold-colored, if not genuine gold. Outside of the U.S., gold has different meanings. To Hindus, gold represents knowledge and learning. In China, gold represents the element of Earth. Using Gold in Graphic Design Add a small amount of metallic gold ink to a project for rich touch. Choose bright gold to catch the eye, and subdued shades to lend richness and warmth. Accent a logo or other design elements with gold-foil embossing. Use gold ribbons or braids on formal invitations, certificates, and diplomas to create the impression of formality. Add a golden glow to an earthy palette of orange, green, and brown; magnify the richness of a burgundy red or purple palette with glittery gold. Gold Selections for Graphic Designers Even when a print project calls for gold ink and metallic gold isn't in the client's budget, non-metallic gold colors can go a long way toward adding a rich feel to the project. Below are the CYMK formulations for print, RGB percentages for a document that will be viewed onscreen, and Hex numbers when working in HTML and CSS for a few common gold colors: Color Hex RGB CMYK Dark gold #AA6B39 170, 107, 57 0, 7, 56, 65 Sunglow #ffcc33 255, 204, 51 0, 20, 80, 0 Goldenrod #daa520 218, 165, 32 0, 24, 85, 15 Dandelion #f0e130 240, 225, 48 0, 6, 80, 6 Pale Gold #e6be8a 230, 190, 138 0, 17, 40, 10 Use hex codes in CSS and HTML for websites; RGB for projects to be viewed on screens; and CMYK for print. Spot Color Golds Nothing catches the eye quite like metallic gold ink used as an accent on a printed logo, packaging or signage. If the design budget allows, go with Pantone Metallic 871 C, one of the hundreds of other metallic inks available. The non-metallic spot colors include: Gold: Pantone Solid Coated 871 CSunglow: Pantone Solid Coated 129 CGoldenrod: Pantone Solid Coated 128 CDandelion: Pantone Solid Coated 120 CLight Gold: Pantone Solid Coated 1245 C The Language of Gold The use of gold in familiar phrases illustrates the various meanings of gold: "Gold star" indicates praise and commendation.Anything that is as "good as gold" is valuable or positive."Solid gold" refers to something that is superior, outstanding, best of the best.A "gold standard" is a measure of quality and excellence.A "golden child" is a favored person.A "golddigger" feigns genuine interest but is after a person's money."Fool's gold" appears valuable but is actually worthless. More from Lifewire Using Violet in Design: A Color of Spirituality and Luxury How to Use Cobalt in Publishing and Design Is Plum a Perfect Color for Romance? What Does the Color Turquoise Mean to a Graphic Designer? Here Is an Overview of the Shades and the Meanings of the Color Beige A Quick Guide to the Color Purple and Its Use in Publishing What Color Is Navy Blue, Actually? Using Easter Colors in Spring Designs What Color Is Cerulean and How Is It Made? What Do Warm, Cool, and Neutral Colors Mean? What Is the Color Vermilion, and What Is Its Meaning? The Color Chartreuse Can't Decide If It's Yellow or Green Using Light Blue Colors in Web and Print Designs A Designer's Guide to the Color Blue—Its Shades and Meanings How to Use Crimson in Print and Web Design How You Can Use the Color Azure in Your Design Project?