GM Halts Maven Ride Sharing Service

One month after suspending the service, GM pulls the plug on Maven.

COVID-19 and the accompanying stay-at-home orders have hit the ride-sharing industry hard. GM's Maven was a smaller player (from a car manufacturer, no less) that apparently could not withstand the downturn. If you were a customer you'll be looking for other options.

Woman next to car
Maven / GM

Maven, the four-year-old ride-sharing and car-sharing platform from GM is, apparently, no more. One month after announcing a suspension of the service, Maven sent customers an email, shared by Shopify Content Strategy Manager (and Maven customer) Owen Williams on Twitter, announcing plans to "wind down the business."

What's Maven: Unlike Uber and Lyft, which use apps to provide taxi-like services, Maven is more of an on-demand car rental system. Maven cars (similar to Zip cars) might sit in town parking lots (the company worked with local municipalities) and you can use the Maven app to unlock and rent them (the system does tie-in with GM's OnStar system). It even let people take their GM cars and offer them for rent in the Maven system.

What happened: On March 20, Maven suspended the Maven service over COVID-19 concerns and to follow CDC-guidelines that asked people to, where possible, stay at home. That decision came three days after Uber suspended its group ride share option and Lyft suspended all ride share services. At the time, Maven was not offering ride refunds and was maintaining car reservations set for after April 13.

What now: Maven's Car Sharing is no longer available and with a wind-down, it sounds like the Maven system will not return after the pandemic is over. A GM representative confirmed the shutdown to Lifewire and added that "Maven assets and resources will be transferred to GM’s Global Innovation organization, as well as the larger enterprise."

“We’ve gained extremely valuable insights from operating our own car-sharing business,” said Pamela Fletcher, Vice President Global Innovation, General Motors in a statement. “Our learnings and developments from Maven will go on to benefit and accelerate the growth of other areas of GM business.”

Bottom line: Maven was already on thin ice. In May 2019, Maven suspended service in more than half a dozen cities. So, while larger and more established services like Uber are able to convert some services to free rides and food deliveries for healthcare workers, Maven probably didn't stand a chance. If you were a customer, you''ll be looking to Uber or Lyft for future ride-sharing services.

Updated on 4-22-2020 at 10:10 AM ET with comments from GM

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