How to Attract More Instagram Followers

Increase your Instagram following and take your brand to the next level

The Ultimate Guide to Instagram
The Ultimate Guide to Instagram

Instagram is one of the most popular social photo sharing platforms on the web. You can connect with existing friends when you first sign up, but if you're somebody who's trying to build a serious brand or business page, then you're going to want to know all the tips and tricks to get more followers. We have a few below.

Start With Your Profile and Content

An image of a man holding a smartphone and browsing an Instagram profile.

Nobody wants to follow a user who posts bland content. You want to make sure your photo and video posts include the best, most high-quality content you can put out there.

Other users will visit your profile and glance over it quickly before making the decision to either hit that follow button or leave. To increase your chances of getting new followers, consider giving your profile a serious makeover. You can pump up the look of your profile and quality of your content by:

  • Picking a great profile photo that accurately reflects you or your brand.
  • Writing a compelling bio that sums up what you or your brand do for your audience.
  • Potentially switching to a business profile if you're running a business.
  • Posting eye-catching, visually appealing photos and videos while sticking as closely to a theme as possible.
  • Tagging your posts with relevant hashtags and locations.
  • Keeping a posting schedule, posting regularly, and staying consistent!

Find and Interact With Targeted Users You Want to Attract

A graphic of an Instagram profile showing a photo post of a girl.
solar22 / Getty Images

You can have a great looking Instagram profile with lots of awesome content, but if you're not doing anything to get your content out in front of the eyes of your targeted followers, then you're going to have a hard time increasing your follower count. This interactive effort can be time consuming, but well worth it in the end.

To find targeted users to interact with, you can:

  • Look at the users who are following profiles similar to yours.
  • Look at the users who are posting content under specific hashtags.
  • Look at the users who are posting content in specific locations.

You can interact with these targeted users by:

  • Liking one or more of their posts.
  • Leaving a positive and personalized comment on one or more of their posts.
  • Following them (as long as you have no problem increasing your following count).

Your interaction is meant to get targeted users' attention. They visit your profile out of curiosity and if they like what they see (because you post create content and targeted them properly) you have a good chance of attracting them as followers.

Encourage Your Followers to Engage With Your Content

A graphic of an Instagram photo post showing lots of likes and comments.
MicrovOne / Getty Images

By getting your existing followers to like and comment on your posts, you increase your chances of showing up in the Explore tab. It shows a grid of both photo and video posts based on who they're already following and the type of content they like.

This is a good thing, because it means you're rewarded with a bit of viral spread just for posting great content! So if someone views one of your posts that shows up in their Explore tab and then decides to check out your profile, you might just gain a follow from them. This is exactly how some of the biggest and most successful Instagram users ramp up their follower counts fast and efficiently.

Beginner engagement strategies include:

  • Asking your followers in the post caption to like or leave a comment.
  • Asking your followers in the post caption to tag a friend.
  • Liking comments your followers leave on your posts.
  • Replying to comments followers leave on your posts.
  • Visiting users who liked or left comments on your posts and returning the favor.

Advanced engagement strategies include:

  • Launching a contest and asking followers to repost one of your posts.
  • Launching a contest and asking followers to post something original that relates to your brand or campaign.
  • Partnering up with similar users in a shoutout campaign.
  • Asking followers to tag their posts with your brand-specific hashtag.
  • Asking followers to visit a link in your profile and perform an action.

Use Instagram Stories and Instagram Live

An image of a person holding up a smartphone and getting ready to go live on Instagram

Instagram Stories and Instagram Live are two other features that can help you interact with existing followers and bring you new followers in the process. If you take a look at the top of the Explore tab on Instagram, you can see that both stories and users that are currently live show in a horizontal feed at the top, which is exactly where you want to show up too whenever you post a story or go live.

For any Instagram story you post, you should consider both adding a hashtag to your story and adding a location. That way, your story shows up on the dedicated page for the specific hashtag and/or location you tagged it with. Users who search Instagram for that specific hashtag or location might see your story and decide to watch it, which could earn you new followers.

For any Instagram live video you decide to launch, consider going live during a day and time when your followers are most active.

Your followers are notified about your live video when it launches. If a large number of followers decide to tune in, it could end up in the Top Live video tab shown at the top of the Explore tab. This means people who are browsing through the top live videos could decide to watch yours and eventually navigate to your profile and follow you.

Promote Your Instagram Profile Everywhere Else

A picture of someone holding up a smartphone showing an Instagram profile

If a significant amount of people pay attention to you elsewhere online, like on Facebook or on a personal blog, you could attract more Instagram followers just by letting those people know about your presence there.

You can promote your Instagram profile by:

  • Using the automatic posting feature Instagram has on the Caption tab to post directly to Facebook, Twitter, and Tumblr.
  • Adding links or Instagram badges to your blog or website.
  • Telling friends/followers on other social networks to follow you on Instagram by adding your Instagram handle to your bio.
  • Including your Instagram handle at the end of every post caption you make on other social networks.
  • Adding your Instagram handle and link to your profile in your email signature.

Forget About Buying Followers

An image of a person looking at an Instagram profile on a smartphone.
Photo from Unsplash

Although buying more Instagram followers is always an option, it's not recommended if you're looking for real, authentic users who genuinely like your posts. Buying followers on any social media site is usually only suggested if you purely want to get your numbers up.

There's no guarantee that followers you buy are currently active and many people who fork over the money for them end up with ghost accounts that disappear over time. If you come across an account or a site that promises to give you hundreds or thousands of followers for different rates, don't fall for it. It's just not worth it in the end.

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