News Phones Future Google Pixels Could Have Custom Google Chips The search giant is considering building its own mobile CPUs by Editor-in-Chief, Lifewire.com Lance Ulanoff is Lifewire's EIC and a veteran technology journalist (formerly EIC of Mashable and PC Magazine). He's on TV a lot, too. our editorial process Facebook Twitter LinkedIn Lance Ulanoff Published April 14, 2020 03:31PM EDT Phones Phones Internet & Security Computers Smart & Connected Life Home Theater Software & Apps Social Media Streaming Gaming View More Tweet Share Email Google building (with a partner) its own chips could lead to more Google-specific capabilities in future Pixel phones, much in the way Apple brings custom capabilities to the iPhone through its bespoke A-series chips. Google's Pixel 4 currently runs Qualcomm's Snapdragon 855 CPU. Lifewire / Lance Ulanoff Future Google Pixel phones could swap Qualcomm Snapdragon CPUs for custom chips built in concert with Samsung, according to a new report on Axios. Not ready yet: Reportedly code-named Whitehall, the new ARM chip is still under development. This means it won't be available in time for Google's Pixel 5 devices, which might arrive before the end of this year. Google will wait: The report pegs this custom chip arriving with Google Pixel 6 phones at least a year from now. Why do this: As long as Google uses Qualcomm's mobile CPU, even the powerful Snapdragon 865 found in Samsung's Galaxy S20 and the new OnePlus 8 Pro, it will only get the capabilities Qualcomm builds into it. Co-designing silicon with a partner gives Google a say in performance and capabilities. Apple analyst Kuo thinks Apple’s ready to ship ARM-based Macs in 2020 Everybody's doing it: Apple's been building custom A-series mobile CPUs, including the current A13 Bionic, for years, which allowed it do to things like build in a powerful neural network. Microsoft also recently partnered with Samsung to build its own SQ1 chips, which run inside the new Surface Pro X and upcoming dual-screen mobile devices. What's in it for me: If the report is accurate, Google will fine-tune the mobile CPUs to provide consumers with better performance, battery life, and, with deeper hooks into Google's AI, a better Google Assistant experience. The risk: While Apple's bespoke silicon is generally lauded, Microsoft's SQ1- running Surface Pro X wasn't so lucky. Google will want to carefully fine tune this chip before adding it to future phones and Chromebooks. Bottom line: Google's quest for control could be your Pixel performance and feature windfall. Via: Axios Learn more about Phones The 9 Best Smartphones of 2020 What Is an Unlocked Cell Phone or Smartphone?