Internet, Networking, & Security Web Development 49 49 people found this article helpful Free Blog Promotion Tips Boost Blog Traffic With Easy and Free Blog Promotion by Susan Gunelius Writer Former Lifewire writer Susan Gunelius is a marketing communications specialist who writes about branding through blogs. our editorial process Susan Gunelius Updated on March 27, 2020 Web Development CSS & HTML Web Design SQL Tweet Share Email Promote your blog to grow it. The old theory, "if you build it, they will come," doesn't apply to blogs. With more than 100 million blogs tracked by blog search engines such as Technorati, publishing compelling content isn't enough to drive awareness and traffic for your blog. Instead, you need to invest in some old-fashioned sweat equity to give your blog a traffic boost. 01 of 07 Comment on Other Blogs mrPliskin/Getty Images An easy way to give your blog a promotional boost is by commenting on other blogs. Each time you comment, enter the same name and URL in the corresponding fields in the blog comment form. Doing so will help your search engine optimization efforts over time. When you leave relevant, interesting and useful comments on other blogs (particularly those that are related to your own blog's topic), people will notice and follow the link back to your blog to learn more about you and read more of what you have to say. 02 of 07 Post Frequently Martin Dimitrov/Getty Images More frequent posts, especially if they're pushed to social media, keep your blog top-of-mind with readers. It's generally better to post four 250-word posts each week than one 1,000-word post. Although quality absolutely matters, so does quantity. 03 of 07 Participate in Online Forums Logorilla/Getty Images Join forums related to your blog topic and become an active, contributing member. Include a link to your blog in your forum signature, so it's always available to other members. 04 of 07 Use Social Media pixelfit/Getty Images Leverage the promotional opportunities that the social web provides. Join social networking sites like Facebook and LinkedIn and include links to your blogs and recent posts in your profiles. Join social bookmarking sites and submit great content (not just your own). Additionally, consider jumping on the microblogging bandwagon and join Twitter. All of these efforts will increase awareness of your blog and give it added exposure. 05 of 07 Link to Other Blogs in Your Own Posts PhotoHamster/Getty Images Include links to other blogs in your own blog posts. Refer to other blogs you enjoy reading or specific posts you found particularly interesting. When those other blogs have the trackback feature turned on in their blogging software programs, you'll automatically get a link back to your own blog in the comment section of those posts. At the very least, the other blogger will see the incoming links from your blog in their blog statistic reports, putting you and your blog on his or her radar, and that means more exposure for you. 06 of 07 Include Your Blog Link in Your Email Signature and on Business Cards GCShutter/Getty Images Include your blog URL everywhere you can. Your email signature and business cards are two of the most obvious places to promote your blog with a link or printed URL, but don't be afraid to think out of the box. Promotion is key to success when it comes to blogging. Don't be shy about tooting your own horn! 07 of 07 Guest Blog Thomas Barwick/Getty Images Offer your services as a guest blogger for other blogs in your niche, particularly ones that get more traffic than yours does. Guest blogging is a great way to get links to your blog and your own thoughts and writing in front of people who are likely to be interested in learning more about you and your blog.