6 Things You Should Know About Mobile App Development

Digital communication

Given the various tools for mobile app development, it is possible to get into this field if you think is your passion. If your app turns out to be successful in the app market, you could earn a steady income from it. While it is possible to make a neat profit out of app development, not every app is a success. There are facts you should be aware of before you step into this field on a full-time basis.

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Cost of Developing Apps

Mobile App Icons
Shopping with iPhone" ( CC BY 2.0) by  Jason A. Howie

The first thing to consider is the cost of app development. Be aware that you can expect to spend at least $5,000 for a basic app. If you are competent enough to manage the entire app development process yourself, you can save a lot of money, but you still have to put in a tremendous amount of time to create even the simplest of apps.

If you hire an app developer, you are billed by the hour, which substantially raises your total development cost. You may be able to do some of the preliminary work and then locate a developer who is willing to finish your job. Ideally, look for a local developer, so you can meet and work together often. The developer should be experienced in Android and iOS mobile apps, particularly if you plan to develop a cross-platform app.

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Legal Agreement

After you find the right developer for your needs, draw up a legal agreement with all the payment and other terms in place. A legal agreement stops arguments about payment before they start and makes it less likely that your developer walks out halfway through the project.

Have a lawyer prepare the legal papers, discuss all the terms and conditions with your developer and have the paperwork duly signed before starting with your project.

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Pricing Your App

If you are planning to charge for your app, you could initially charge $0.99, $1.99, or more depending on the value your app offers users. You could probably offer a discount during holidays and special occasions.

If you are thinking of app monetization, you could offer your app free of charge, or offer a free lite version to test the initial public response to your app.

Certain app stores, such as the Apple App Store, pay you only via direct deposits, so you'll need a bank account set up for that purpose before submitting your app.

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Writing an App Description

The app description attracts users to try it out. See to it that you word the description perfectly. If you are unsure about this step, look up how top-selling app developers describe their apps and follow their example.


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Test and Submit Your App

The best way to test your app is to run it on the actual devices it is intended for. Simulators work as well. When you have all the bugs worked out, it is time for submission to the app stores. The exact method for app submission varies among the app stores. Typically, you supply the app and information and then wait for the app store to accept the app. Don't be surprised if the app is returned with instruction as to changes or improvements it needs before it can be accepted.

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Promoting the App

Next comes the promotion factor.

Create a website for your app, put in the app description, add a few screenshots and videos, and don't forget links to app stores where readers can download the app.

To let people know about your app, submit it to various app review sites and share it on the major social networks and video sites, such as YouTube and Vimeo. Issue a press release to encourage press and media coverage for your app. Offer promo codes to media personnel, so that they can try out and review your app. Your main aim should be to get as much attention for your app as possible.

If you are lucky enough to make it to the “What’s Hot” or “Featured Apps” section, you will start enjoying a steady stream of users for your app. You can then think of other novel ways to keep attracting more customers.