Facebook to Test Cross-Posting Directly to Instagram

You can already do it the other way around

You might soon be able to send your Facebook updates right to your Instagram account, according to a new test the social network is trying out. 

While you already can share your Instagram posts to your Facebook account, the social network wants to try out the other way, as reported by TechCrunch on Monday. The company reportedly began testing the feature worldwide earlier this month, but currently is only making it available to a small group of users. 

Instagram and Facebook app icons on a smartphone

Justin Sullivan / Getty Images

Images of the test show a new button on the top right when you go to create a new post, displaying the Instagram logo and a toggle for on or off to allow sharing. If the feature becomes permanent, you would only be able to cross-post photos, videos, and albums with up to 10 photos. 

There are no current details on how long the test will last or when/if the cross-posting ability will roll out to more users. 

The addition of cross-posting to Instagram makes sense, since you already can do so the other way around; however, it could make your posts and feed redundant between the two platforms—something that Facebook and Instagram seem to be working towards. 

Since Facebook bought Instagram in 2012 for $1 billion, it has been integrating the two platforms. Most notably, Facebook introduced cross-app communication abilities, allowing users on both platforms to chat with friends through either Messenger or Instagram Messages. 

Facebook also introduced its own version of Instagram’s Stories feature in 2017 after it became widely successful on the platform in 2016.  

The two platforms also regularly release the same updates and features at the same time. In May, Facebook announced it would give users the option to hide like counts on both platforms. 

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