How to Ask Your Facebook Page Fans Questions

Use polls and surveys to engage your audience and solicit opinions

Hand holding megaphone on illustrated laptop screen with the words
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Facebook pages are public profiles created for businesses, causes, brands, celebrities, and other organizations. While personal profiles have friends, Facebook pages gain fans when people choose to like the page.

If you're running a Facebook page, one of the best ways to engage your fans and get to know your audience better is to ask them questions.

Rather than simply asking a question in a regular post and waiting for answers in the comments section, create a poll or survey so fans can provide feedback quickly and easily.

Add polls or surveys via Facebook's mobile app for iOS or Android, or use Facebook on the desktop.

Facebook Polls

All Facebook pages have a built-in poll feature. Unfortunately, polls are currently limited to just two options from which fans can choose.

If you're looking for a quick and simple question feature that involves only two basic answers, then using Facebook polls is a great option. To access polls, in the status update box select the three dots followed by Poll.

A screenshot of Facebook depicting creating a poll to engage with Facebook Page fans

Follow our detailed, step-by-step tutorial to learn more about creating a poll on your Facebook page.

Surveys for Pages

Surveys for Pages is a third-party app that is easily integrated into your Facebook page. Surveys for Pages offers more customizable options than a poll, including the ability to select the question type (multiple-choice, text box, scale of 1 to 5, etc.), add as many answer options as you want, and even choose colors to highlight your survey.

The downside: Surveys for Pages can't be embedded seamlessly into your page as a post, as Facebook polls can. Instead, add the survey as a tab to your Facebook page, share it as a link, or embed it into your website.

How to Use the Survey for Pages App

  1. Navigate to the Surveys for Pages app in a web browser or on your mobile device.

    Searching the term "Survey for Pages" in the search box will take you to the Survey for Pages app.

  2. Select the Get Started Free button.

    A screenshot of the Survey for Pages welcome screen
  3. Enter a brief description of what your survey is going to be about in the given field and select Continue.

    Screenshot of Survey for Pages survey-building tool
  4. Allow the Survey for Pages app to connect to your Facebook account by selecting the Continue as [Name] button.

    Screenshot of Facebook's Survey for Pages configuration screen

    You might be asked to sign into your Facebook account if you're not already signed in.

  5. Use the form to create your survey. Customize the following sections:

    • Question: Enter your question. Select + Add instructions if you have more details.
    • Question Type: The default question type is multiple choice, but there are seven other types.
    • Options: Enter each different answer option in each field. Select Add Option to add more or Add Other to include an option where fans can type in their own answer. Add an optional image with each answer option by selecting the camera icon to the right of each.
    • Configuration: Choose whether you want the question to be mandatory and if you want the answer options to appear in a randomized order.
    Screenshot of Facebook's Survey for Pages configuration screen
  6. Select the green Save button when you're done.

  7. Select the blue Next: Preview button to preview what your question will look like.

  8. Use the Layout options on the left to customize the appearance of the title, colors, and layout style.

    Screenshot of Survey for Pages configuration screen
  9. Select the Next: Publish button.

    Edit and add to your survey any time you want, even after you publish. Just go back to the Questions tab in the Survey for Pages app and select the + Add Question button.

  10. There are a number of ways to publish your survey:

  • Customize the Timeline post: Select Replace image, Edit title, or Edit description so that when you post the link to your page, fans are more likely to select it.
  • Add the survey to your Facebook page: Select Add to a Facebook Page and follow the instructions to install the survey as a tab.
  • Post the survey on your Timeline: Select the clipboard icon to automatically copy the link to paste in a post to your page.
  • Embed the survey on your website: Select Show embed code to copy a piece of code to paste into the HTML code of your website or blog.
  • Invite your friends: Send personalized messages to friends asking them to complete your survey question.
Screenshot of Surveys for Facebook configuration page

There are many other question-and-answer solutions out there, such as popular online form builders that allow you to collect submissions from fans and followers.