What Are Facebook Boosted Posts?

Page admins can target posts to specific people

Facebook profile on Apple iPhone 6s


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Facebook lets you "boost" a post to help more people, or specific people, see it. If you want more likes on your Facebook Page or better engagement, a boosted post might be what you're after.

You have to pay for boosted Facebook posts. When it's time to make the post or you're choosing an older post to boost, you get to choose the specific details about who to target and how long the ad should run.

What You Can Do with a Boosted Post

Facebook Page admins can boost any post: status updates, offers, videos, and questions. This can take place while you're creating it or after it's been published, no matter how old the post is.

A boosted post can be targeted to a specific location, age group, and/or gender. When you're setting up the options for the boosted post, you set a daily budget, and Facebook will estimate how many people will see the post every day during the duration of the ad.

Boosted posts on Facebook can run for any period of time. You can set the expiration date manually or pick from a quick button that will run the ad for one day, seven days, or two weeks.

Here are some other details about boosted posts on Facebook:

  • They're labeled in a users’ News Feed as “sponsored.”
  • The boosted post can be paused and resumed at any time.
  • It will give the Page admin descriptive insights into how many people the post reached.
  • Boosted posts work in lots of currencies.

How to Boost a Facebook Post

There are multiple ways to boost a post on Facebook.

Start a New Post

Screenshot showing how to boost a new Facebook post from a Page
Jon Fisher
  1. Make a new post as you would do regularly.

  2. Click Boost Post.

    If you're boosting something other than a text post, the button might be called something else, such as Boost Event for events.

  3. Enter the details for the boosted post.

  4. Click Set Budget.

  5. Enter your payment details.

Use the Promote Button

  1. Click Promote on the left side of the Page's primary screen.

  2. Click Boost a Post.

    Screenshot of the Facebook Promote options on a Page
    Jon Fisher
  3. Click Boost Post next to a post that's already been published.

    Screenshot of several posts that can be boosted on a Facebook Page
    Jon Fisher
  4. Click Boost.

You can also use the Promote screen to get more website visitors, get more leads, boost an Instagram post, promote your "Send Message" button, and promote your Facebook Page.

What About Highlighted Posts on Facebook?

Highlighted posts are no longer a feature on Facebook. Highlighted posts would let users amplify their status updates by expanding them to widescreen.

All users and Page admins could highlight a Facebook post for free by clicking a small star icon on the post. Unhighlighting was just as easy, which would revert the post back to its normal size.

Posts that were highlighted would always appear on a user's timeline even while newer posts would become hidden over time.

Highlighted posts had these characteristics:

  • They'd give the Page owner a brief insight into the number of organic and viral viewers of the post.
  • They were an easy way for individuals and businesses to let friends and fans know about an important post or update.
  • They were most effective with a status, video, or photo.