What Are Facebook Boosted Posts?

Page admins can target posts to be seen by specific people

Facebook profile on Apple iPhone 6s

 

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If you manage a Facebook page, you may have already noticed a blue "Boost Post" button that appears beneath every post you make to your page's timeline.

What Is a Boosted Post?

A boosted post is simple a promoted post for the purpose of getting more exposure. And yes, it does cost money.

The idea behind a boosted post is to get more people — or specific people — to see it. This is how you can get more clickthroughs to your websites as well as more likes, comments, and shares on the post itself.

What You Can Do with a Boosted Post

Facebook Page admins can boost any post. This includes status updates, offers, videos, and poll questions. You can boost a post while you're creating it or after it's been published, no matter how old the post is.

A boosted post can be targeted to a specific location, age group and/or gender. When you're setting up the options for the boosted post, you get to set a daily budget and Facebook will estimate how many people will see the post every day during the duration of the ad.

Boosted posts on Facebook can run for any period of time. You can set the expiration date manually or pick from a quick button that will run the ad for one day, seven days or two weeks.

Other Important Details About Boosted Posts on Facebook

  • Boosted posts are labeled in fans' News Feeds as “sponsored.”
  • Boosted posts can be paused and resumed at any time.
  • Boosted posts offer page admins descriptive insights into how many people they've reached.
  • Boosted posts can be purchased worldwide, in a wide range of global currencies.

How to Boost Facebook Page Posts

There are multiple ways to boost a post on Facebook. First, we'll cover how to boost a post as you're crafting it in the post composer followed by how to boost an existing post on your page's timeline.

How to Boost a Post As You're Creating It

  1. On your Facebook page, use the post composer to create a new post as you would do regularly.

  2. Select the Boost Post button.

    A screenshot of Facebook.com.

    If you're boosting something other than a text post, the button might be called something else, such as Boost Event for events.

  3. Select the options you want in the Objective, Post Button, Audience, Duration and Budget and Payment sections.

    A screenshot of Facebook.com.
  4. Select the Boost button.

How to Boost An Existing Post

  1. Select the blue Promote at the very bottom of the vertical menu on the left of your page.

    A screenshot of Facebook.com.
  2. Select Boost a Post.

    Screenshot of the Facebook Promote options on a Page
  3. Select Boost Post next to a post that's already been published.

    Screenshot of several posts that can be boosted on a Facebook Page

    If you know where the post you want to boost is on your page's timeline, you can also simply navigate to it and select the Boost Post button that appears beneath it.

  4. Choose your options for each section and select Boost.

    A screenshot of Facebook.com.

You can also use the Promote screen to get more website visitors, get more leads, boost an Instagram post, promote your "Send Message" button, and promote your Facebook page.

What About Highlighted Posts on Facebook?

Highlighted posts are no longer a feature on Facebook. They used to allow you to amplify your profile and page posts by expanding them to widescreen.

All profile users and page admins could highlight a Facebook post for free by clicking a small star icon on the post. Unhighlighting was just as easy, which would revert the post back to its normal size.

Posts that were highlighted would always appear on a user's timeline even while newer posts would become hidden over time.

Highlighted posts had these characteristics:

  • They'd give the page owner a brief insight into the number of organic and viral viewers of the post.
  • They were an easy way for individuals and businesses to let friends and fans know about an important post or update.
  • They were most effective with a status, video, or photo.