Facebook Profile, Page, and Group Differences

This is Mark Zuckerberg, Founder, Chairman and CEO of Facebook, profile page. Screenshot courtesy of Facebook © 2012

There is a lot of confusion about if you should have a Facebook Profile or a Facebook Page. Also, people aren’t clear on what the difference is between a Facebook Page and a Facebook Group. Facebook Profiles, Pages, and Groups are all features that allow people to stay connected with everything that matters in their lives – including friends, businesses, celebrities, and interests; however, it is important to understand how they are different when using Facebook.

Facebook Profile

Think of a Facebook Profile as your personal page that gives a quick summary about you. It has information about YOU (where you went to school, where you work, what your favorite books are, and such). It’s also a place to post your status and a status can express what you are doing, thinking, feeling, etc. Some of the ways you can personalize your profile include:

  • Using a fun cover photo or profile picture.
  • Write a snappy bio.
  • Include photo albums.
  • Include your workplace.
  • Add in your alma mater(s).
  • Include your hometown.
  • Add your family members.
  • Create an interest list.
  • Update your marital status.
  • What you’re looking for: Friendship, Networking, Men, Women.

The list is endless of things you can include in your profile. You can add as much or as little information as you like. But the more you can add to your Facebook profile, the more others will feel they have a sense of who you are.

Remember, Facebook profiles are meant to be a representation of you as an individual.

Facebook Page

A Facebook Page is similar to a Facebook profile; however, they allow public figures, businesses, organizations, and other entities to create a public presence on Facebook. These pages are public to everyone on Facebook, and by liking these pages, you will then receive updates on your News Feed about them.

Facebook Pages are designed to be the official pages for business, organizations, celebrities/public figures, TV Shows, and so on.

When making a Facebook Page, you will have to choose what category your page best fits into. The options are local businesses, companies, organizations or institutions, brands or products, artists, bands or public figures, entertainment, and cause or community.

Facebook Groups

While Facebook Pages are designed to be the official page for public entities, Facebook Groups are designed for people with common interests and opinions to connect in a smaller forum. Groups allow Facebook users to come together and share content that is related to their interests.

Anybody who creates a group can decide whether to make the group public for anyone to join, require admin approval for members to join, or make a group private by invitation only.

Overall, a Facebook Group is a place for anybody with strong interests and opinions to connect with similar individuals. Like a Group, anyone is allowed to make a Facebook Page; however, fan-culture and discussion are not appropriate in Facebook Pages, as these profiles are meant for official entities only. Facebook Pages are seen as a strong vehicle for getting out a marketing message, rather than a place to share interests and opinions.

When to Have a Facebook Profile, Page or Group

Everyone should have an individual Facebook Profile; it’s the essential building block of what Facebook is about. You need it in order to create a Facebook Page or Group. If you would like to get friends together to share content and posts, you should create or follow a group. But if you would like to promote your brand or keep up with your favorite celebrity or business, you should create or like a page.

In the future, Facebook is also planning to launch a new feature for Pages that will enable Page admins to create unique topical groups that fans could join. This could be a place for users to host a conversation for a specific show, get user commentary, and more.

Together, Facebook Profiles, Pages, and Groups bring users more ways to stay connected on Facebook, and will only continue to do so as more people join the social network.

Additional reporting provided by Mallory Harwood.

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