4 Facebook Features Every Page Admin Should Know

Your guide to everything from Facebook polls to scheduling posts

As a Facebook page administrator, you should always be looking for ways to improve your page's performance or find easier ways to update it.

Here are some Facebook page features and related tips that every “power user” should know about.

Use a Video or a Slideshow as a Cover Photo

Your page's cover photo is an excellent way to make a strong first impression because it’s the first thing people will see when they visit your Facebook page. But it doesn't have to be a photo.

When you hover your cursor over your cover photo and select Change Cover, you'll see options in a dropdown list that allow you to choose videos or slideshows. Videos and slideshows bring an animated effect to your cover photo, which is a great way to tell your story.

A screenshot of Facebook.com.

Videos must be between 20 - 90 seconds long and at least 820 x 312 pixels with a recommended size of 820 x 462 pixels.

Pin Important Posts to the Top of the Page's Timeline

If you made an important announcement on your Facebook page, you could make sure that anyone who comes to your page sees it first by pinning it to the top of the page timeline. This way, you can continue posting according to your regular schedule without worrying about the pinned post moving down your timeline.

To pin a post, select the three dots in the top right corner of any post and select Pin to Top of Page from the dropdown list.

A screenshot of Facebook.com.

Add a Call-to-Action Button

A simple way to engage your fans, and grow your fan base is with a call-to-action button that allows people to contact you, shop, learn more about your business, place an order, and more.

  1. Select + Add a Button below your Page's cover photo.

    Add a Button on Facebook page
  2. Select a button from the dropdown menu.

    Facebook call-to-action buttons
  3. Follow the on-screen instructions.

    Button instructions
  4. Select Save.

    Save button on call-to-action specifications
  5. Select Edit on the call-to-action button to test or edit the new button.

    Edit call-to-action button on Facebook page

Schedule Your Posts Directly Within Facebook

Did you know that Facebook has a built-in post scheduling feature? You can schedule posts without the use of third-party tools like Buffer or HootSuite.

To schedule a post, select the down arrow on the Share Now button beneath the post composer. Select Schedule from the dropdown list, then select the calendar icon to select the date and type a corresponding time into the time field beside it.

Select the blue Schedule button to finish.

A screenshot of Facebook.com.

You can also schedule posts in the past by selecting Backdate from the Share Now + down arrow button. You'll be able to choose the year, month, and day so that your post appears in the past on your page timeline. You also have the option to hide it from your News Feed.

The Advantages of Facebook Scheduling

  • You can schedule in the future, as well as backdate a post in the past. If you backdate a post, it will appear immediately on the appropriate place on the page’s timeline.
  • You can schedule status updates, photos, videos, events, and milestones.
  • The scheduling feature is free and a part of Facebook.

The Disadvantages of Facebook Scheduling

  • You can only schedule six months into the future.
  • Facebook scheduling is only available for Facebook page admins to use on their pages; it's not available for individual Facebook profiles.
  • You can't share a post from another page onto your page through scheduling.
  • You can't schedule a post for another page other than your own.
  • Scheduled posts need to be created at least 10 minutes from the time you're posting.
  • You can only schedule posts in intervals of ten minutes.
  • Once you schedule a post, you can't modify or edit the content. You can only edit the time it will be posted.
  • To find the Activity Log, select Settings at the top of your page and choose Activity Log in the left column at the bottom.
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