4 Facebook Features Every Page Admin Should Know

As a Facebook page administrator, you should always look for ways to improve your page's performance or find easier ways to update it.

Here are some Facebook page features and related tips that every power user should know about.

Use a Video or a Slideshow as a Cover Photo

Your page's cover photo is an excellent way to make a strong first impression because it's the first thing people see when they visit your Facebook page. But it doesn't have to be a photo.

When you hover the cursor over your cover photo and select Change Cover, options appear in a drop-down list that allows you to choose videos or slideshows. Videos and slideshows bring an animated effect to your cover photo, which is a great way to tell your story.

Videos must be between 20 and 90 seconds long and at least 820 x 312 pixels with a recommended size of 820 x 462 pixels.

Pin Important Posts to the Top of the Page's Timeline

If you made an important announcement on your Facebook page, make sure that anyone who comes to your page sees it first by pinning it to the top of the page timeline. This way, you can continue posting according to your regular schedule without the pinned post moving down your timeline.

To pin a post, select the three dots in the upper-right corner of any post and select Pin to Top of Page from the drop-down list.

Add a Call-to-Action Button

A simple way to engage your fans and grow your fan base is with a call-to-action button that allows people to contact you, shop, learn more about your business, place an order, and more.

Select Add a Button below your page's cover photo.
Select a button from the drop-down menu.
Follow the on-screen instructions.
Select Save.
Select Edit on the call-to-action button to test or edit the new button.

Schedule Your Posts Directly Within Facebook

Facebook has a built-in post scheduling feature. You can schedule posts without the use of third-party tools like Buffer or HootSuite.

To schedule a post, select the down arrow on the Share Now button beneath the post composer. Select Schedule from the drop-down list, and select the calendar icon to select the date. Then, type a corresponding time into the time field beside it.

Select Schedule to finish.

You can also schedule posts in the past by selecting Backdate from the Share Now + down arrow button. You can choose the year, month, and day so that your post appears in the past on your page timeline. You also have the option to hide it from your News Feed.

The Advantages of Facebook Scheduling

You can schedule in the future, as well as backdate a post in the past. If you backdate a post, it appears immediately in the appropriate place on the page's timeline.
You can schedule status updates, photos, videos, events, and milestones.
The scheduling feature is free and a part of Facebook.

The Disadvantages of Facebook Scheduling

You can only schedule six months into the future.
Facebook scheduling is only available for Facebook page admins to use on their pages. It's not available for individual Facebook profiles.
You can't share a post from another page onto your page through scheduling.
You can't schedule a post for another page other than your own.
Scheduled posts need to be created at least ten minutes from the time you're posting.
You can only schedule posts in intervals of ten minutes.
Once you schedule a post, you can't modify or edit the content. You can only edit the time it will be posted.
To find the Activity Log, select Settings at the top of your page and choose Activity Log in the left column at the bottom.

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