What Are Facebook Events?

Create an event page to invite your friends to attend

Facebook Events is a feature that can help you organize social gatherings via Facebook. You get a dedicated page for providing all the details of your event plus a range of tools to notify friends about it and keep track of who's going.

Facebook Events are different from Facebook Groups and Facebook Pages.

How Facebook Events Work

Anyone can create an event on Facebook — and best of all, it's free. Your event can be published as an invite-only event (private) or as an event that's open to anyone (public).

Private Facebook Events

Only invited guests can see a private event page, which is ideal if you only want specific people to attend. You can include the following basic pieces of information on a private, invite-only Facebook event page:

  • A photo or video (from Facebook's library of themes or your own uploaded file)
  • The name of the event
  • The location of the event
  • A description of the event
  • The date and time that the event will take place
  • An option to create a schedule for the event
  • The names of any co-hosts of the event
  • The option to allow guests to invite their friends
  • The option to allow the guest list to be viewed by invitees

Public Facebook Events

If you create a public event, anyone on Facebook can see the event and search for it, even if they are not friends with you. Public events are ideal when you're trying to attract a large audience to a big event — such as a local concert, festival, fair, etc.

For public events, you can provide all the information listed above for private events and more. You can select a category so people browsing public events can find it, set a recurring frequency if it's a recurring event, provide extra details like keywords, set the admission guidelines (such as providing a link for people to buy tickets) and control who can post in your event.

Inviting People to a Facebook Event

When it comes time to invite people to your event, you can invite friends from your profile friend list, members of a group or followers of a page. A public Facebook event can spread very quickly, potentially reaching many people in a short time.

On the event page is an area for RSVPs, so you can get a handle on the number of people planning to attend. If the event is public and someone RSVPs that they are attending, that information shows up on that person’s newsfeed, where it can be seen by their friends.

If the event is public, then the attendee’s friends can decide if they would like to attend, too. There's no need to worry that people will forget to attend: As the date of the event approaches, a reminder pops up on attendees’ home pages. 

Setting Up a Private Event

You can set up an event from Facebook.com in a web browser or from the Facebook mobile app. Screenshots are provided below for Facebook.com only.

  1. On the web, select the Events tab on the left side of your newsfeed (under Explore) on your Home page and click Create Event.

    Create Event button on Facebook

    On the app, tap the menu icon in the main menu (bottom of the screen on iOS and top of the screen on Android), then tap Places & Events > Create.

  2. Select Create Private Event from the dropdown/popup menu.

    Create Private Event button on Facebook

    On the app, you might notice one more option here: Create Group Event. This option is for creating events that are specific to one of your groups. You can create these from group pages too.

  3. Option 1: On the web, select Choose a Theme from the recommended themes to make your event page more visual, which are categorized by occasion such as birthday, family, holiday, travel, and more.

    Choose a Theme button on Facebook

    On the app, tap the image icon in the top right corner.

    Option 2: Select Upload Photo or Video if you have your own photo/video you want to use.

    Upload Photo or Video event button on Facebook
  4. Enter a name for your event in the Event name/title field.

    The name of your event can only be up to 64 characters in length.

  5. Enter the physical location of your event in the Location field and select the appropriate address from the list of locations that Facebook detects.

    If your event is an online event or is being hosted at an unlisted venue, enter that information as-is into the field.

  6. Customize the Date/Time (web) or Today at 4PM option (app).

  7. Select the Schedule button (web only) to include an optional itinerary for your event.

  8. Type ant details you want to provide about the event into the Description field. 

    Event Name, Location, Description, and Date/Time fields for Facebook events
  9. If it applies, start typing a friend's name into the Co-hosts field and select the appropriate friend's name from the list. (You can have multiple co-hosts).

    On the app, tap Co-hosts to search or select friends from a list.

  10. Optionally uncheck Guests can invite friends if you don't want anyone else to be invited.

    On the app, tap the green button beside these option to turn it off.

  11. Select Create Private Event (or Create on the app), which will publish (and take you to) the event's Facebook page.

    Create Private Event button on Facebook
  12. Select the Invite tab and search for names of friends to app or select friends from the given list. You can add an optional note to help personalize the invitation.

    Invite button for a Facebook Event

    Engage with your invitees and attendees to build excitement and anticipation for the event. Write a post, add a photo/video, or create a poll on your event page to help keep people in the loop while they wait for the event date and time.

Setting Up a Public Event

You set up a public event in the same way as a private event, but only up to certain a point.

You can basically use the first few steps above to create a public event, but select Create Public Event from the Create Event tab instead. Then customize your photo, event name, location, start and end day and time just as you would for a private event.

Next, the Public Event setup screen will show you a section where you can enter additional information. You can choose an event category, enter keywords, and indicate whether the event offers free admission or is kid friendly.

Once you've added the necessary information for all the fields, select the Create button, which will you to the public event's new Facebook page.

Facebook Event Limitations

Facebook sets a 500-invite limit to avoid reports of spamming. If you send invites to a large number of people who don't respond, Facebook reserves the right to further limit the number of people you can invite to your event. 

You can expand your reach by allowing anyone you invite to invite their friends and by naming a co-host, who is also allowed to invite up to 500 people.

Promoting Your Facebook Event

After you have your event page scheduled and its page populated with interesting information, you'll want to promote the event to increase attendance.

You can do this in several ways:

  • If your event is public, share the event on your newsfeed or in groups you belong to, if the group allows it.
  • Create a Facebook ad for the event. Facebook ad rates are low, and you can target a specific audience.
  • If you have a co-host for the event, ask that person to share the event also.
  • As you approach the date of the event, make sure to share more photos, videos, stories and updates on the event page to generate interest.
  • Use your mobile device to do a Facebook live stream from the event preparations or the event itself.
  • Whether the event is private or public, you can invite all your Facebook friends or people you know from your groups or business page. If they aren't on Facebook, you can still invite them by email or text address.