What Are Facebook Events?

Create an event page to invite your friends to attend

Facebook Events is a feature that can help you organize social gatherings via Facebook. You get a dedicated page for providing all the details of your event plus a range of tools to notify friends about it and keep track of who's going.

Facebook Events are different from Facebook Groups and Facebook Pages.

Anyone can create an event on Facebook — and best of all, it's free. Your event can be published as an invite-only event (private) or as an event that's open to anyone (public).

Setting Up a Private Event

Only invited guests can see a private event page. You can include the following basic pieces of information on a private, invite-only Facebook event page:

  • A photo or video (from Facebook's library of themes or your own uploaded file)
  • The name of the event
  • The location of the event
  • A description of the event
  • The date and time that the event will take place
  • An option to create a schedule for the event
  • The names of any co-hosts of the event
  • The option to allow guests to invite their friends
  • The option to allow the guest list to be viewed by invitees

You can set up an event from Facebook.com in a web browser or from the Facebook mobile app.

  1. Select Events on the left side of your newsfeed on your Home page.

  2. Select Create Event.

    On the app, select the menu icon in the main menu (bottom of the screen on iOS and top of the screen on Android), then tap Places & Events > Create.

    Create Event button on Facebook
  3. Select Online or In Person.

    Online and In Person options in Create Event window
  4. Choose Private from the privacy menu on the left side.

    Event Privacy menu
  5. Enter a name for the event as well as a start date and time.

    The name of your event can be up to 64 characters in length.

    Event Details
  6. Select the Next button to continue.

    Next button in Event setup
  7. If you are hosting an in-person event, enter your event's physical location in the Location field and select the appropriate address from the list of locations that Facebook detects. Select Next to continue.

    If your event is an online event, enter that information.

    Location field in Event setup
  8. Select Upload Cover Photo to add your own photo to the event page or select Choose Illustration to use an illustration from the gallery provided. Add a description in the Description field.

    Cover Photo option in Facebook Event setup
  9. If it applies, add one or more co-host. Select Event Settings and start typing a friend's name into the Co-hosts field and select the appropriate friend's name from the list. (You can have multiple co-hosts). You can also opt to show or hide the guest list. Select Save to continue.

    Event Settings options in Facebook Event setup
  10. Select Create Event.

    Create Event button
  11. Select the Invite button and search for friends' names or select friends from the given list. You can add an optional note to help personalize the invitation.

    Invite button for a Facebook Event

    Engage with your invitees and attendees to build excitement and anticipation for the event. Write a post, add a photo/video, or create a poll on your event page to help keep people in the loop while they wait for the event date and time.

Setting Up a Public Event

Anyone on Facebook can see and search for a public event. Public events are ideal for attracting a large audience to a big event — such as a local concert, festival, fair, etc.

For public events, you can provide all the information listed above for private events and more. You can select a category so people browsing public events can find it, set a recurring frequency if it's a recurring event, provide extra details, list admission guidelines, and control who can post on your event page.

When it comes time to invite people to your event, you can invite friends, members of a group, or page followers. A public Facebook event can spread very quickly, potentially reaching many people in a short time.

If the event is public and someone RSVPs that they are attending, that information shows up on that person’s newsfeed, where their friends can see it.

If the event is public, then the attendee’s friends can decide if they would like to attend, too. As the date of the event approaches, a reminder pops up on attendees’ home pages. 

You set up a public event in the same way as a private event, but only up to a certain point.

Choose Public from the privacy menu on the left side.

Event Privacy menu

The setup screen will show you a section where you can enter additional information. You can choose an event category, enter keywords, and indicate whether it offers free admission or is kid-friendly.

Once you've added the necessary information for all the fields, select the Create Event button, which will take you to the public event's new Facebook page.

Facebook Event Limitations

Facebook sets a 500-invite limit to avoid reports of spamming. If you send invites to a large number of people who don't respond, Facebook reserves the right to limit the number of people you can invite to your event. 

You can expand your reach by allowing anyone to invite their friends and naming a co-host, who is also allowed to invite up to 500 people.

Promoting Your Facebook Event

After you have your event page scheduled and its page populated with interesting information, you'll want to promote the event to increase attendance.

You can do this in several ways:

  • If your event is public, share the event on your newsfeed or in groups you belong to, if the group allows it.
  • Create a Facebook ad for the event. Facebook ad rates are low, and you can target a specific audience.
  • If you have a co-host for the event, ask that person to share the event also.
  • As you approach the event's date, make sure to share more photos, videos, stories, and updates on the event page to generate interest.
  • Use your mobile device to do a Facebook live stream from the event preparations or the event itself.
  • Whether the event is private or public, you can invite all your Facebook friends or people you know from your groups or business page. If they aren't on Facebook, you can still invite them by email or text address.