6 Essential Elements of an Effective Mobile Marketing Strategy

The unending supply of smartphones and other mobile devices in the market has generated an equal user demand for the same. Around half of the smartphone user population uses their devices for accessing the Internet, downloading apps, participating in social networks, sharing information online and so on. Correspondingly, most industries are going mobile with their business. Developing mobile apps are the current mantra for many businesses today. While mobile advertising is definitely beneficial for the business community, it is important that you develop a mobile strategy before going ahead with your mobile marketing efforts.

Listed below are the 6 most vital elements of an effective mobile marketing strategy.

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A Mobile Website

A craftsman checks his mobile website

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Just like there are regular Websites, you also have Websites especially designed for mobile devices. These mobile websites are commonly subdomains of the original Website. When the user accesses this Website from his or her smartphone or tablet device, the Website automatically redirects them to the mobile version. Creating a mobile-friendly site ensures that your users enjoy a great mobile experience as well.

Ideally, your mobile Website should be designed to be compatible with a variety of mobile devices and operating systems. This will help your business reach a much wider audience.

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Mobile Ads

A man using the internet browser on his iPhone

 Sarinya Pinngam / Getty Images

The relatively small screen size of smartphones is most suited to receiving short messages, with a minimal amount of graphics. Using the right keywords and descriptive text for your mobile ad will help you pull in more potential customers toward your business.

Mobile ads are usually sold on the basis of cost per clicks, cost per acquisition and cost per thousand views. Additionally, you can also use clever mobile marketing strategies to promote your services, such as participating in events and exhibitions, using ad exchange programs and so on.

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A Mobile App

Mobile App Icons

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Businesses of all shapes and sizes are now using the concept of mobile apps to create brand awareness among mobile users. Of course, for these apps to actually make an impression on potential customers, you need to make sure that they are interesting, informative, engaging and offer that something special which others do not.

Some businesses also offer customers the feature of paying via mobile, which makes it even more convenient for customers to shop with them. Many popular shopping outlets have made impressive turnovers by developing mobile apps for their products and services.

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Mobile App Monetizing

Apple tablet and iPhone in Apple store

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One advantage of developing a mobile app for your business is that you can also think of monetizing the same and making money on it. While in-app advertising is a great way to earn from your app, you can also make decent profits by selling a free app.

For this, you need to develop two versions of your app — one free “lite” version and the other, a more advanced paid app, offering premium features and content that “lite” users cannot access. Offer your free app for promotional purposes and then inform your subscribers about the advanced, paid version of the same.

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Mobile Deals & Discounts

People using smartphones

Sean Gallup / Getty Images

Many companies have adopted the clever strategy of attracting more users by offering them mobile coupons, discounts and money-saving deals via SMS. Users can instantly redeem these offers by visiting the online or retail store as specified by the vendor.

Partnering with companies that offer such discounts and deals will help pull a great many customers towards your business. Only, ensure that you partner with companies that are genuine with their offers.

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Location-Based Services


 William Andrew / Getty Images

It is a well-known fact that using LBS or location-based services are beneficial to both mobile marketers and B2B establishments alike. This strategy involves offering your users relevant information regarding useful products and services while they are visiting a particular location.

Letting your users opt-in for location-specific offers ensures that you achieve a highly targeted audience, who is most likely to respond positively to each of your offers.

Your mobile strategy could involve either one or a combination of the above. Plan your course of action well in advance and then proceed towards promoting your products via mobile.