Elise began her work with virtual currency project Carrot.org during her last year of university before moving on to work for a small web hosting company after graduation. It was at that time when she started teaching herself everything she could learn about WordPress development and digital marketing.
She set up a personal blog as a hobby and as an experiment, writing content mainly focused on the stuff she learned and applied in topics related to online business, web design, web publishing, marketing and social media. That little personal blog was what helped launch her career.
An entrepreneur at heart, Elise went on to provide digital marketing consulting services to small businesses — including website optimization, social media and content writing for both business clients and popular news media hubs across the web. One of her biggest passions is writing about productivity and self-improvement topics based on the current technology and web tools we all use today.
Elise attended the University of Ontario Institute of Technology where she obtained a bachelor of commerce degree in business and information technology. She also has a post-graduate diploma in small business entrepreneurship from George Brown College.
"To me, technology is both a blessing and a curse. It certainly has the power to make our lives simpler and more enjoyable, but I find that many people struggle with problems like information overload, technological overwhelm and addiction to their devices. I love exploring and teaching people how to balance technology use with other helpful tools and habits in ways that save them time, bring them joy and improve their lives overall."
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