Video Essentials: Divergent Media's EditReady

Video formats you can really use.

Making videos is as much a science as it is an art, with specific tools, techniques and methodologies helping just as much as that artistic eye. Knowing where to lay down hard earned cash can be a stunt, with the industry waters being murkier than ever, filled with great tools and crummy tools alike.

The Video Essentials Series is your source for tools, techniques and methodologies that will help your productions look better, run more smoothly, and take less time.

The first tool we're going to look at in this series is EditReady for mac, a transcoding tool from Divergent Media, makers of ScopeBox and ClipWrap. Building on the strength and popularity of ClipWrap, EditReady adds a slew of additional functionality and features for pro video and popular DSLR video workflows.

Codecs, wrappers, custom settings.. Video transcoding can be a tricking and confusing subject. Add in both hosting sites and clients requiring specific delivery formats, and it doesn't take long for frustration to set in. Fortunately, current transcoding applications like Adobe Media Encoder, Apple’s Compressor and ClipWrap have simplified matters greatly.

Most of these programs, however, do just that - they transcode. You open program, add your clips, choose an output format, and transcode.

EditReady, however, differs from the other transcoding applications through the addition of some unique features and capabilities, along with incredible simplicity, and incredible performance.

In addition to making transcoding quick and easy, it has some interesting features usually not present in a transcoding application.

At EditReady's core is a solid transcoding engine. Built for professional camera formats, EditReady uses hardware accelerated decode and OpenCL to crank up the performance, and according to Divergent Media, EditReady can perform certain transcodes up to 10x faster than it’s nearest competitor applications.

Our own testing ranged greatly, processing footage from a RED EPIC, a Blackmagic Design URSA, a Canon 5D Mark III, a GoPro HERO4, and a DJI Phantom 3 Professional. All of the footage, save the 5D, were 4K at 30 frames per second or better.

The transcodes were fast, and the results were flawless. There was no detectable quality degradation, and the range of delivery formats was vast and useful. ProRes files get along with editing applications so well that there was little reason to use anything else.

Some highlights include:

  • Quickly transcode any MXF, MTS (AVCHD), M2T (HDV), or QuickTime (MOV) file to an edit-ready format like Apple ProRes or Avid DNxHD
  • Simple settings - EditReady does the hard work for you
  • Apply LUTs for color correction
  • View and Edit Metadata
  • Support for all the popular editing formats (ProRes, DNxHD, etc) and non-linear editors (Final Cut Pro, FCPX, Avid Media Composer, Adobe Premiere Pro, Apple iMovie)

As for unique features, EditReady has the ability to apply LUTs (Look Up Tables) to a clip for general color correction. Usually part of the post-production workflow, the ability to add a LUT after an edit can mean taking dailies or a signed-off edit of a video and making custom looks for client review quickly and easily.

Additionally, EditReady has options to review and edit clip metadata, as well as batch process clips. EditReady can convert multiple batches of files with pre-made presets either through the simple interface or using a command line interface, for those so inclined.

EditReady is a tool with current professional and enthusiast workflows in mind. It likes working with iPhone footage as much as it does RED clips.

EditReady is available now from Divergent Media’s website. It costs right around fifty bucks.