How to Create, Share and Watch Instagram Reels

The social network's take on 15-second videos

What to Know

  • Tap the camera icon and swipe right. Tap Reels > film in the app or upload a video > add effects and tap the right arrow to post, then Share.
  • You can save your Reel as a draft and work on it later.

This article explains how to create, share and watch Reels, the 15-second videos that can be set to music and posted to your Instagram Stories feed.

How to Create Instagram Reels

Follow these instructions using the Instagram app for Android or iOS to create your own reel video. The steps are exactly the same for both mobile platforms.

  1. From the main Instagram feed tab, tap the camera icon in the top left or swipe right

  2. The horizontal scrolling menu at the bottom should be set to Story by default. Scroll left so that it's set to Reels instead.

  3. Decide whether you want to film a reel in the app or upload one from your device.

    • To film in the app: Tap the action button to start recording and tap it again to stop recording. Alternatively, tap and hold to record and lift your finger when you want to stop recording.
    • To upload a video: Tap the media icon in the bottom left to select a video from your device. At the bottom, slide the video viewer along the timeline to get the clip you want or trim it shorter by tapping and dragging on the ends. Then select the checkmark button to confirm.
    Steps to take to Create Instagram Reels.
  4. Use the tools that appear on the left side of the screen to enhance your video and add effects.

    • Music: Tap the music symbol button to select a video clip or alternatively search for one using the search bar at the top. Select the play button to hear it first, then select the song to apply it. You can actually choose the part of the song you want to include by using the audio tool at the bottom to drag the audio selection into place. Tap Done in the top right.
    • Speed: Tap the arrow button to either slow down your video (.3x or .5x) or speed up your video (2x or 3x).
    • Effects: Tap the smiley face icon to scroll through and choose from a number of filter effects (similar to Snapchat filters) at the bottom of the screen. Tap any effect to apply it.
    • Timer: Tap the clock icon to set a timer to choose how long a clip will be. When you go back to your clip, a countdown will begin before the clip starts recording.
    • Align: Tap the frames icon to view the end of your last clip and then use the transparent image to align with your next clip.

    You may not be able to access some of the above tools if you've reached the recording limit.

  5. Use the left and right arrows on either side of the record button to go back and forth between clips and tap the trash icon if you want to delete a specific clip. If you don't want to delete any clips, simply tap the right arrow button multiple times until you get to the end of all your clips to view the preview of your reel.

  6. Optionally add extra effects by tapping the stickers button, draw button or text button in the top right corner.

    Steps to take to add music and other annotations to an Instagram Reel.
  7. Tap the right arrow button again to get ready to post it.

  8. Type a caption in the caption field and then tap Share to post it to your Reels.

  9. Optionally tap the Stories tab at the top to post it to your Stories.

    Steps to take to edit Instagram Reels.

    If you're not ready to post yet, tap Save as Draft at the bottom. You can access your saved drafts by tapping the drafts/video icon in the bottom left corner of the main Live/Story/Reels tab.

How to Share Instagram Reels

You can easily share reels with others on Instagram or on the web. Here's how to do it in the app, with a link or with a different app.

  1. To share a reel with your followers on Instagram, tap the message icon in the bottom left corner.

  2. You have two sharing options:

    • Select Add video to your story to post it to your stories; or
    • Select from a list of your followers to message it to them, then select Send at the bottom.
  3. To share a reel with anyone on the web, tap the three dots in the bottom left, then you can tap:

    • Copy Link to copy a hyperlink and paste it anywhere on the web; or
    • Share to to select an app where you want to share it.
    Steps to share Instagram Reels.

Reels also give Instagram users a boost in exposure if they show up in the Reels section on the Explore page.

How to Watch Instagram Reels

You have to know where to look to find Instagram reels. Here are all the places you can find them.

  1. Watch users' stories. People typically post their reels to their stories, so all you have to do is tap on their profile picture in the stories feed or on their profile.

    There isn't currently a separate feed on the home tab for reels.

  2. View users' Reels tab on their profiles. Go to anyone's profile and tap the Reels icon at the top of their feed, which looks like a play button. You'll see a feed of all their reels. Tap any reel to view it.

  3. Check out featured reels on the Explore tab. Tap the magnifying glass icon in the bottom menu to go to the Explore tab. You might notice a reel at the very top and several more as you scroll down. They'll have a Reels label and icon to help distinguish them from other types of content.

    Steps to take to watch Instagram Reels.