YouTube Brand Account Setup Instructions

YouTube lets you create a Brand Account to give your business or brand a YouTube presence of its own. The Brand Account is a separate account that uses your company or brand's name, but it is accessed through your personal YouTube account. The connection between your Brand account and your personal account is not shown to viewers. You can manage the account by yourself or share the management duties with others you designate. 

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Sign in to Google or YouTube

YouTube business account setup
Starting point for creating a YouTube business account; ©Google.

Go to YouTube.com and sign in with your personal YouTube account credentials. If you already have a Google account, you can use it because YouTube is owned by Google. If you don't have a Google or YouTube account, sign up for a new Google account.

  1. Go to the Google Account setup screen.
  2. Enter your name and email address in the fields provided.
  3. Create and confirm a password.
  4. Select your birthday and (optionally) your gender.
  5. Enter your mobile phone number and select your country.
  6. Click the Next Step button.
  7. Read and agree to the terms of service and enter the verification information.
  8. Click Next to create your personal account.

Google confirms your new personal account. You use the same account information to manage all of Google's products including Gmail, Google Drive, and YouTube.

Now that you have a personal account, you can create a Brand Account for your company or brand.

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Make a YouTube Brand Account

Now, you can create a Brand Account.

  1. Log in to YouTube using your new personal credentials.
  2. Click your image or avatar in the upper right corner of the YouTube screen.
  3. Select Creator Studio from the drop-down menu.
  4. Click your image or avatar in the upper right corner of the screen again and select the Settings gear next to Creator Studio in the screen that opens.
  5. Click Create a new channel in the settings screen that opens.
  6. Enter a name for your new YouTube business account and click Create to start using YouTube under the new company name immediately. 

When selecting a brand name:

  • This account is going to reflect your business. Use a name that does just that. Don't pick a random name or use your email account username. 
  • Make the name short and memorable, avoiding numbers or strange words that take away from the fact that this is a business account.
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Add Managers to the YouTube Brand Account

Brand Accounts are different from personal YouTube accounts in that you can add owners and managers to the account.

Owners can add and remove managers, remove listings, edit the business information, manage all the videos, and respond to reviews.

Managers can do all those things except add and remove managers and remove listings. Individuals classified as communication managers can only respond to reviews and do a few other lesser managerial duties.

To add managers and owners to your Brand Account:

  1. Sign in to YouTube with the personal account you used to create the Brand Account.
  2. Click your image or avatar at the top right of the YouTube screen and then choose the Brand Account or channel from the list.
  3. Click your image or avatar again and click the Settings gear icon to open the channel's account settings.
  4. Click Add or remove managers from the Managers area.
  5. Click the Manage Permissions button.
  6. Choose the Invite new users icon at the top right of the Manage permission page.
  7. Enter an email address that belongs to the user you want to add.
  8. Choose a role for that user from the drop-down below the email address. Your options are Owner, Manager, and Communications Manager.
  9. Click Invite.

Now your Brand account is set up, and you have invited others to help you manage it. Begin uploading interesting videos and information for your company's readers.