YouTube Brand Account Setup Instructions

Establish a social media presence for your brand

What to Know

  • In the YouTube account settings, choose Create a new channel. Enter details. Switch between channels via the profile drop-down menu.
  • Add manager: Go to account settings > Add or remove manager(s) > Manage Permissions > Invite new users > [drop-down] > Manager.
  • Managers have the same account privileges as owners, except they can't add or manage others' access to the account.

You can create a YouTube brand account that uses your company name. This account is controlled through your personal YouTube page. You can manage your business account by yourself or share duties with others you designate. We show you how to set up this kind of account.

How to Create a YouTube Business Account

Before you get started, you need a personal YouTube account and a Google account. If you have a Google account, you can use it on YouTube because Google owns both.

  1. Go to, select Sign In, and then log in to your personal YouTube account.

    Sign In on
  2. Select your profile icon in the upper-right corner and choose Settings from the drop-down menu.

    Settings in the YouTube menu
  3. Select Create a new channel under Your YouTube channel.

    Create a new channel in settings
  4. Enter a name for your new YouTube brand account and select Create

    Create on the brand account setup page

    Choose a name that properly reflects your business. The best brand names are short and memorable.

  5. To switch between your personal and brand accounts, select your profile icon in the upper-right corner and choose Switch account from the drop-down menu.

    Switch account in the Youtube menu

YouTube Brand Account Owners vs. Managers

YouTube brand accounts are different from personal YouTube accounts in that you can add owners and managers to the account. Owners can add and remove managers, remove listings, edit the business information, manage all the videos, and respond to reviews.

Managers can do all those things except add and remove managers and remove listings. Individuals classified as communication managers can only respond to reviews and do a few other lesser managerial duties.

How to Add Managers to a YouTube Brand Account

To add managers and owners to your Brand Account:

  1. Sign in to your brand account and select your profile icon in the upper-right corner, then choose Settings from the drop-down menu.

    Setting in the menu
  2. Select Add or remove manager(s) in the Channel managers section.

    Add or remove manager(s) in YouTube channel settings
  3. Select Manage Permissions.

    Manage Permissions in YouTube Brand Account details
  4. Select the Invite new users icon in the upper-right of the permissions menu.

    Invite new users icon in the Facebook brand account permissions menu
  5. Enter the email address of the user you want to add.

    Add users field in the YouTube brand account permissions
  6. Select Choose a role to choose a role for the user from a drop-down list.

    Choose a role in the YouTube brand account permissions
  7. Select Invite. The user will receive an email explaining how to access your brand account.

    Invite on the YouTube brand account permissions
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